Walmart might be one of the biggest retailers in the world, but Apple is the company with the most online shoppers as of November 2011 according to comScore (as reported by Ad Age).
There is one thing that’s pushing Apple ahead of Walmart — iTunes. Of the 79 million unique visitors to the Apple website from the United States in November, 30% of them came for the iTunes digital content store.
Digital content sales … Read the rest
A study conducted by CourseSmart of U.S. college students who own mobile devices reveals some important insights to brands who are trying to market to this fast-moving audience.
According to the study, 93% of the survey respondents own a laptop and 47% own a smartphone. Just 7% own and ereader and another 7% own an iPad. Of course, iPad sales are expected to double in 2012, so these numbers are likely to look completely different … Read the rest
Mobile marketing is it these days, and brands are aggressively experimenting with the available mobile technology to connect with consumers when they’re on the go — particularly just before they make a purchase and while they’re making a purchase.
Currently, a widespread, easy, and convenient mobile coupon distribution system is lacking. In other words, brands can make coupons available through mobile applications, mobile websites, text messaging, and so on, but it can still be challenging … Read the rest
In 2009, brands in the United States spent $1.43 billion to advertise on social networking sites. In 2012, that number is expected to jump to $3.93 billion, which equates to an increase of 175%.
This year, brands will invest 10.8% of their total online marketing budgets to social media advertising. That’s quite impressive given the fact that the most popular social networking sites where ad dollars are spent, such as Facebook and LinkedIn, haven’t … Read the rest Read more
What does December 6th 2006 mean to you? Is it that it’s the anniversary of the independence of Finland from Russia, or Eire from the UK? Or is it some event which happened on that specific date: NASA declaring that it had evidence of liquid water on the surface of Mars, or the election of Joseph Kabila as president of the Democratic Republic of Congo?
Or is it just the day for giving presents to … Read the rest
