(This is part two of this article, inspired in part by Forbes’ Why has Corporate Social Responsibility stalled? and looking at EABIS’ Value Creation Network (PDF). Part one can be read here).
The key to keeping the CSR agenda going lies in the SME businesses. This is both acknowledged and discarded by the Forbes article:
Paul Klein: The vast majority of economic value is created by small and medium-sized businesses that don’t
(This concludes the Ten Principles for a New Economy series, based upon the New Economy Network publication Principles for a New Economy“. Part one and part two looked at the Ten Principles in detail; this post looks at four things a new economy should NOT be.)
The first two posts in this series looked at Ten Principles for a New Economy and how these could fit into today’s business environment. This last post looks … Read the rest
The 2012 List of Banished Words from Lake Superior State University is out and includes 11 words that people don’t want to see or hear anymore. Pay attention — these are words you should probably leave out of your marketing messages unless you want to annoy your audience.
The list of banished words has been compiled each year since 1076 using an international interview, nomination, and voting process. It includes words and phrases that people … Read the rest
While the United States has been struggling through a recession, consumers have embraced the do-it-yourself (DIY) trend like never before. DIY has permeated all aspects of life and business. However, that doesn’t have to mean that brands end up losing business. In fact, the DIY trend can actually open new doors of opportunity for brands.
This week, JP Morgan’s Chase Card Services released the results of an online survey that revealed some interesting information about … Read the rest
With 2012 less than a week away, there is no better time than right now to look at what’s ahead in the world of marketing and branding for the new year. JWT Intelligence released two reports that shed insight into the year ahead: 100 Things to Watch in 2012 and 10 Trends for 2012.
Some of the key trends that JWT Intelligence predicts will be hot for the new year include the following:
