Corporate Eye

Holcim–Communicating Process and Strategy

Zurich based Holcim, a construction materials and consulting company, knows something about how to use their website to provide stakeholder information. You only need to to look at the About Us section…

Some highlights:

  • a good landing page, with teaser links to Strategy, Videos and more
  • “This Could Be Interesting”: an unusual title for related links, which contains a link to an good explanation of how the company manufactures their main products
  • a factsheet, “Holcim at a Glance”, is available but alas only as a PDF.

Holcim uses a well organized approach to explain its strategy to visitors in some detail.

The strategy is explained with the use of visuals. The link to the Value Chain displays a comprehensive visual and a portfolio analysis of its product lines. 

The company also includes targets related to the strategy. This is an item overlooked by some companies.

This post would not be complete without a visit to the Corporate Governance section.

There is a link to Vision and Mission.  Also visit the Organization section. The only suggestion I would make is to offer more content as HTML in addition to PDFs.

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Ed Konczal has an MBA from New York University's Stern School of Business (with distinction). He has spent the last 10 years as an executive consultant focusing on human resources, leadership, market research, and business planning. Ed has over 10 years of top-level experience from AT&T in the areas of new ventures and business planning. He is co-author of the book "Simple Stories for Leadership Insight," published by University Press of America.
 
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