Corporate Eye

Want to share your history? Try showing your roots!

aviva-rootsThe “Our History” part of the company website is often the home of sepia-toned photographs, key dates, and brief biographies of sideburn-wearing founders.

Aviva have come up with an innovative location-based approach to telling their background story. By using maps and linked company history, the insurance giant has found a way to share key turning points in their backstory and demonstrate their geographical roots.

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