Corporate Eye

Harry Potter – The Story of a Global Business Phenomenon by Susan Gunelius is Published

I’m happy to announce that my book, Harry Potter: The Story of a Global Business Phenomenon, was released on Tuesday in the United States after a successful release in June in the U.K.  It will soon be available in multiple languages around the world as well.

The book’s primary audience is graduate students and marketing/business professionals who are interested in learning about the marketing strategies behind the making of one of the biggest brand success stories in history. 

It is written in a manner that makes sense to readers whether or not you’ve read a book or seen a movie in the Harry Potter series, because it’s primary goal is to dissect and analyze the marketing and branding of a children’s fantasy novel that became an international sensation.  I also discuss the steps another brand would need to take to attain similar success.

If you’d like to learn more about the book, you can follow the link to a recent interview.  The book is available in bookstores and online through sites such as Amazon, Barnes & Noble, Borders and more.  I hope you’ll give it a read through and stop back to share your thoughts about the branding and marketing of Harry Potter.

Read the press release.

Image: Susan Gunelius/Palgrave Macmillan

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.