Your potential recruit is now seriously interested in your company. They have:
How can they find out more? How many ways can they reach you? Here are a few options:
[Read more…] about 7 steps to yes: How do I find out more?
How can you help your potential recruits apply for the best job for them? Perhaps more urgently, how can you stop them wasting your time (and theirs) by applying for the wrong positions in your organisation?
How can you welcome the right person, while also politely explaining to others that perhaps this isn’t the right career for them?
[Read more…] about 7 steps to yes: is it me you’re looking for?
Last time I suggested some ideas to help your prospective recruits find out something about what your company does.
Their next step will be to decide whether they would like to work for you.
Step 2: “Would I want to work for this company?”
Answering this question is a chance to sell your corporate culture. What is so special about your company? Why would someone want to work for you, rather than for your competition?
[Read more…] about 7 steps to Yes: do I want to work here?
I’ve already discussed the basics of a corporate media section, and then how to step it up a gear. So – how do you get to the wow factor?
Bear in mind that this section will attract not only the professional media worker, but also your potential customers and investors, so it is worth some investment. I have noticed that some companies like to verify that a visitor is a genuine media worker before allowing them access to some of the pages – and haven’t really understood the benefits of this. Please don’t require people to sign up to gain access to your media features …
[Read more…] about If you build it, they will come – Media (part 3)
Despite the importance of the media (both traditional and new) to a corporate brand, some companies don’t seem to cater to the needs of this stakeholder group very well at all. I am always surprised when I can’t even find a company logo for download …
(Yes, the logo is at the top left of every page, but your web design team will probably have optimised it for the web, so it won’t be good quality for printing).
When I last looked, over 5% of the FTSE 100 didn’t provide a section of their site dedicated to journalists at all.
[Read more…] about Getting the basics right – Media Section (part 1)
