Corporate Eye

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Section 1 of the Investor Relations Twitter Strategy Guide

Twitter Strategy Guide for IR Section 2 – Useful, Informative, Legally Defensible Twitter Tweets

For businesses to get value from Twitter, the company must generate a useful and informative feed of Twitter posts that compels users to “Follow” the company’s Twitter account. On the other hand, to avoid any potential problems with tweets made on Twitter, corporations must be careful not to accidentally publish misleading … Read the rest


Twitter mania is everywhere. Whether the quickly deafening crescendo heralds a change in the world’s communication paradigm, or the impending pop of the social networking bubble remains to be seen. What cannot be ignored is that businesses are embracing Twitter for the benefits they can gain from direct, real-time, two-way communication with consumers and business partners. It is only a matter of time before shareholders and company executives alike start asking, “Where is the company’s … Read the rest


While browsing through some archives recently, I came across … ArcelorMittal using Second Life to hold retail investor meetings – or at least, to hold a mixed reality meeting, with some people present in real life, and others present in a virtual life.

Now, I’ve talked before about using live chat for retail investor meetings, and I’ve mentioned companies using Second Life for recruiting before.

But the use of Second Life for investor meetings … Read the rest


FAQs or Frequently Asked Questions are important in every business sense but perhaps especially in Recruitment.

Upon application, there are a lot of things that applicants usually ask. Some of these questions could be shrugged off as something that is not important, but for the applicant it would really be a great help.

Take for instance the acceptance of online application. Some candidates would assume that all applications could be submitted online. If there are … Read the rest


Blurting out boring facts about your company is really not a good way to attract applicants especially if you are hoping to focus on graduate careers. The secret for attracting them? 

Being innovative as much as possible.

Instead of just enumerating information, how about presenting it with a twist? Creating videos or blogs about your company could work, especially if you are promoting the culture of the company and how the culture would be able … Read the rest