Corporate Eye

All posts in Guest

Mcdonalds

I invited Jordan Mendys to write a post for us today. His photos are lovely (do go and look at them) and I thought he’d have some interesting views about the visual aspects of the corporate website.

His point about intentionality, detail and tone is an extremely important one, whether you are considering your first corporate website or maintaining the latest iteration of a long-standing web position.

Visualizing Your Corporate Website

When it comes to … Read the rest


video globe

Given the ever-increasing importance of video to the corporate website, I invited Neil Davidson to talk about creating the right tone of voice in your corporate videos. Neil founded My Web Presenters, which has won a number of awards over the last 20 years, so he knows a thing or two about video…

Over to you, Neil

How to judge the tone of your corporate videos

Getting the tone of your corporate video right will … Read the rest


Balance

I invited Sara Fletcher to write a guest post on emotional intelligence for us; an interesting and very relevant topic for corporate communicators with the needs of many stakeholders to balance.

Over to you Sara…

How can Corporate Communicators Improve their Emotional Intelligence?

In any workplace scenario, communication is an essential component to ensure smooth workflow. And in corporations, where members number in the hundreds and thousands, clear communication is a must in every situation. … Read the rest


magnetic-attraction

I recently invited Mariana Ashley to write about how to make a corporate website appeal to students.

The Corporate Appeal—How Corporate Websites Can Gain a College Audience

Working in the online realm can be a difficult game for small businesses and major corporations alike. With aspects of online business and online interests always fluctuating and changing, it can be difficult for business people and marketers working to stay relevant online to keep up. That being … Read the rest


corporate presentation

I invited Andrew Brammer, a Distinguished Toastmaster from Toastmasters International, to write a guest post for us about storytelling in corporate presentations. You’ve almost certainly heard of Toastmasters, a worldwide organisation that teaches public speaking, leadership and communication. If you’ve not yet discovered them, do follow the links to find out more.

Over to you, Andrew!

How Stories Can Be Essential For The Corporate Presenter

What have Johnny Rotten, Tracey Emin and Samuel Beckett … Read the rest