Corporate Eye

All posts in Guest


While B2C organisations are adopting social media marketing strategies at a fast pace, much of the B2B world is being left behind, with many of these companies believing that their potential customers do not spend time connecting with brands on these kinds of websites.

However, Forrester found that 100 per cent of business decision-makers are using the likes of LinkedIn and Facebook for work purposes, with the vast majority reading brand blogs, watching videos and … Read the rest


Today’s post is from Alastair Kane, and looks at potential faux pas for companies in social media.

Social media. The contemporary consumers’ communications channel of choice. Addictive, all-knowing and all-important for maintaining a business’s reputation, social media knows what you’ve done, where you’ve been, and dictates where you’re going – the last thing companies want to do is sabotage their social standing.

But strategised corporate social media is entirely different to social for pleasure. So … Read the rest


Today’s post is written by Dane Cobain, a creative writer who works in social media for fst.

How Search and Social are coming together
(and why marketers should care)

It’s no secret that search engine marketing and social media are growing closer and closer together, and it’s not uncommon for marketers who specialise in one to have some sort of grounding in the other.

Back in 2011, Google introduced a beta version of Google+ … Read the rest


Social media allows businesses to take their products and services to the next level by actively harnessing the power of the crowd. More typically this involves turning users into unknowing promoters, but it can also be an excellent way to target strategic business partners. Incentivized campaigns on major social media outlets such as Facebook, Twitter, and Google Plus give regular users a sense of ownership and involvement in the company and its products, but there … Read the rest


Today’s post comes from Mitch Perkal, who offers some thoughts on managing your relationships with your customers.

Leveraging Social Media for Customer Relationship Management

As individuals continue to use social media more and more as their primary means of communication, it is essential for businesses to stay ahead of the curve. In today’s world, it is important that all companies have a robust and wide reaching social presence. If customers are using these media for … Read the rest