Corporate Eye

All posts in Guest

servant attitude - butler

I invited David Geer, a technology writer, journalist and editor, to write a post for us today about the approach to take to B2B social media engagement.

Over to you, David…

A good servant is comfortable putting the needs of others first. Is this how you position your business when engaging other businesses through social media?

When applying a servant attitude to B2B social media engagement, businesses must brand themselves in such a way that … Read the rest

speed-response

While B2C organisations are adopting social media marketing strategies at a fast pace, much of the B2B world is being left behind, with many of these companies believing that their potential customers do not spend time connecting with brands on these kinds of websites.

However, Forrester found that 100 per cent of business decision-makers are using the likes of LinkedIn and Facebook for work purposes, with the vast majority reading brand blogs, watching videos and … Read the rest

embarrassment

Today’s post is from Alastair Kane, and looks at potential faux pas for companies in social media.

Social media. The contemporary consumers’ communications channel of choice. Addictive, all-knowing and all-important for maintaining a business’s reputation, social media knows what you’ve done, where you’ve been, and dictates where you’re going – the last thing companies want to do is sabotage their social standing.

But strategised corporate social media is entirely different to social for pleasure. So … Read the rest

combine

Today’s post is written by Dane Cobain, a creative writer who works in social media for fst.

How Search and Social are coming together
(and why marketers should care)

It’s no secret that search engine marketing and social media are growing closer and closer together, and it’s not uncommon for marketers who specialise in one to have some sort of grounding in the other.

Back in 2011, Google introduced a beta version of Google+ … Read the rest

online-communities

Social media allows businesses to take their products and services to the next level by actively harnessing the power of the crowd. More typically this involves turning users into unknowing promoters, but it can also be an excellent way to target strategic business partners. Incentivized campaigns on major social media outlets such as Facebook, Twitter, and Google Plus give regular users a sense of ownership and involvement in the company and its products, but there … Read the rest