Corporate Eye

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Today’s post comes from Chris Lee, and talks about choosing when to use different kinds of language when recruiting: using the right tool for the job. I thought it aligned neatly with our earlier posts about plain English, and with our posts about recruitment. Over to you, Chris…

Effective communication during the recruitment process

Normally, when a business tries to communicate what it does to the wider population it tries to avoid using esoteric terminology. … Read the rest


I invited Steve O’Brian to write a post about onboarding. We know that keeping employees beyond that first year can be difficult—and losing them is expensive—so getting them up to speed, enthusiastic and embedded in your corporate culture is vital. But how to do it?

4 Strategies for Effective Onboarding

Everyone has the same vision of perfect employee onboarding. Your new hires get up to speed quickly. They embrace (and yes, evangelize!) your corporate culture. … Read the rest


Mike Miranda from the Clear Law Institute offered to write a post for us about communicating compliance requirements in plain language. I spend a lot of time reviewing corporate websites, and sometimes the compliance sections are the hardest (and slowest), because of the complexity of the language, and the density of the information. Plain language matters!

Over to you, Mike…

When we talk to each other we generally speak in plain language. Have you ever … Read the rest


We all know that the way we consume content online is changing fast. I invited Jon Mowat to tell us how he sees the best way to approach video marketing, given these changes…

Over to you, Jon!

Video marketing has changed.

Gone are the days of creating elaborate advertising and putting it out as identical videos, across as many platforms as you can think of. In today’s interactive world people aren’t just consuming video content … Read the rest


Today’s post is by Ryan Chester, who wanted to talk about automating marketing – and how it can go wrong. Over to you, Ryan!

Besides being the current buzzword, marketing automation has become a large thing, and a real thing. There are many billion dollar players in the space.

As an executive in a large corporation you’re constantly evaluating what software to invest in, and among them marketing automation software sits near the top. It … Read the rest