Corporate Eye

All posts in Guest

omniscreening

We all know that the way we consume content online is changing fast. I invited Jon Mowat to tell us how he sees the best way to approach video marketing, given these changes…

Over to you, Jon!

Video marketing has changed.

Gone are the days of creating elaborate advertising and putting it out as identical videos, across as many platforms as you can think of. In today’s interactive world people aren’t just consuming video content … Read the rest

marketing-automation

Today’s post is by Ryan Chester, who wanted to talk about automating marketing – and how it can go wrong. Over to you, Ryan!

Besides being the current buzzword, marketing automation has become a large thing, and a real thing. There are many billion dollar players in the space.

As an executive in a large corporation you’re constantly evaluating what software to invest in, and among them marketing automation software sits near the top. It … Read the rest

social-media-recruitment

I recently invited Carl Jones, founder and MD of Technically Compatible, to write a post for us about social media recruiting. Technically Compatible offer online skills testing software for recruitment.

Over to you Carl!

The permeation of social media into society has drastically altered the way individuals and companies interact with one another. There are now a myriad of channels at a brand’s disposal to get their message across. Recruitment in the digital age … Read the rest

mustang-infographic

I’ve been thinking about infographics and corporate communications recently, having noticed how more and more companies are including them in their corporate websites – typically in the Media section, or in the About Us section. So I was delighted when Scott Huntingdon suggested that he write a post about infographics. Over to you, Scott…

Infographics are popping up all over the place, in everything from small business blogs to how-to slides, corporate emails to online … Read the rest

I invited Dylan Brown to contribute a post today exploring potential trends in content marketing in 2014… over to you, Dylan!

Content Marketing Trends to Look Out For in 2014

Over the past few years content marketing has exploded in popularity, with businesses from all different industries fighting to grab the attention of online consumers.

It makes sense too, as brands with an effective content marketing strategy have the opportunity to form relationships with their … Read the rest