I invited Danny Gallagher to contribute a post today about social media and business reputation.
Social media and the business world have become just as intertwined as having a website or a phone number. It not only helps a business establish their online reputation, but it also makes it easier for businesses to reach and communicate with their customers.
However, it can also present a serious downside if it’s not used properly. Reputation.com founder Michael … Read the rest
I invited Cathy Wellings, an expert in business communication skills, to write another guest post for us, this time about communicating technical matters to a non-technical audience.
Her advice is particularly relevant if you need to communicate a technical subject online, where you cannot assume that your audience will have a technical understanding of your subject.
Over to you, Cathy…
Technical experts whether in IT, engineering, scientific or other specialist … Read the rest
I invited Thomas Jones to write a guest post for us today about veterans and recruitment. Have you considered targeting this group with a dedicated recruitment website? Let us know, in the comments…
Over to you, Thomas!
The global financial crisis has hit the world hard. Economies have been left in tatters and governments are having to cut budgets to weather the current economic downturn. Military defence budgets have been greatly affected with many countries … Read the rest
I invited Richard Ketchen to write a post for us about creating annual reports. Richard advises on stakeholder communication, with a particular interest in the annual report, so I thought you’d find his suggestions helpful.
Over to you, Richard…
Facts, figures and fluff. You’ll find all three in an annual report. Readers expect a little of each. For companies, though, finding the right balance is the … Read the rest
Many of you work in multinational companies, and so are likely to need to present to audiences of different nationalities, whether it is an internal or an external presentation.
I invited Cathy Wellings of Communicaid to share some of her advice in a guest post today; of course, much of what Cathy discusses is also relevant to the presentation of your corporate website.
Over to you, Cathy!
Challenging and daunting, yet rewarding and at times … Read the rest
