Corporate Eye

All posts in Guest

mustang-infographic

I’ve been thinking about infographics and corporate communications recently, having noticed how more and more companies are including them in their corporate websites – typically in the Media section, or in the About Us section. So I was delighted when Scott Huntingdon suggested that he write a post about infographics. Over to you, Scott…

Infographics are popping up all over the place, in everything from small business blogs to how-to slides, corporate emails to online … Read the rest

I invited Dylan Brown to contribute a post today exploring potential trends in content marketing in 2014… over to you, Dylan!

Content Marketing Trends to Look Out For in 2014

Over the past few years content marketing has exploded in popularity, with businesses from all different industries fighting to grab the attention of online consumers.

It makes sense too, as brands with an effective content marketing strategy have the opportunity to form relationships with their … Read the rest

lost-in-translation

We often get asked about the best way to approach the corporate website when it is to be used by people speaking different languages across the world. I invited Pascale Chauvot to discuss the issues involved in communicating across borders, and the importance of glocalisation.

ARE YOUR MARKETING COMMUNICATIONS GETTING LOST IN TRANSLATION?

As businesses globalise, new challenges arise that the organisation may not have considered when they simply operated in their own country. Marketing … Read the rest

video-wall

I invited Joe Cox to discuss Pinterest and video marketing. Pinterest is becoming ever more significant as a referral tool; would including it in your video marketing campaign work for you?

The Rise of a Real Heavyweight

As the fastest growing social network on the planet and the second largest driver of traffic to publishers after Facebook, Pinterest has become impossible to ignore from a marketing perspective. Pinterest now refers more traffic than Twitter, … Read the rest

servant attitude - butler

I invited David Geer, a technology writer, journalist and editor, to write a post for us today about the approach to take to B2B social media engagement.

Over to you, David…

A good servant is comfortable putting the needs of others first. Is this how you position your business when engaging other businesses through social media?

When applying a servant attitude to B2B social media engagement, businesses must brand themselves in such a way that … Read the rest