Corporate Eye

Google Announces New Search and Display Tablet Ads

Sales of iPads and other tablet devices are skyrocketing, and Google has launched new search and display ad formats designed specifically for the tablet audience and media experience (they’re actually available for all smartphones and tablets for iOS and Android).

The new tablet ads are still in beta, but Google claims to have already gotten a huge response from advertisers who are extremely interested in these tablet-specific ad formats.

The new ad formats were developed in response to Google’s consumer research that identified how consumers want to engage with mobile ads on tablet and smartphone devices. They want those ads to be more interactive and touch screen-friendly.

Rich Media Designs for Mobile is the name of the new Google display ad offerings. As explained today on the Google blog:

“These new rich media templates will make it easy for advertisers to create rich media ads for tablets using existing assets (photos, logos, etc.) and then implement them across platforms (mobile, tablet and desktop).  Advertisers can use these templates in a number of ways, including to interact with a specific product, feature a collection of products or promote foot traffic to a specific store location.”

Check out the video below to see some of the new display ad templates, which allow consumers to swipe through image slideshows, view 360-degree product images, and more.

Media Ads is the name of the new Google search ad offerings. These ads will enable consumers to view video directly in an ad on a search results page. For example, a consumer can watch a video game or movie trailer in a full screen overlay without leaving Google.com. The image below gives you an idea of how these ads will look.

It’s safe to assume that these new search and display ads for smartphones and tablets are just the tip of the iceberg of what Google has planned for mobile advertising offerings in the future. Consumers are becoming more mobile every day, and it makes sense for Google to invest heavily into enhanced tablet and smartphone advertising options.

I’m looking forward to seeing both of these new Google mobile ad formats come out of beta. What do you think of Google Rich Media Designs for Mobile and Media Ads? Leave a comment and share your thoughts.

Image: Google

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.
 
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