Corporate Eye

Freshening Up

Spring is here–which encourages thoughts about new growth. So here are some updates and extras relating to previously planted posts, plus two new seedlings.

Following up on Silver Linings, the post about a grassroots employment campaign that took root on Twitter:

  • Job Angels now has a website—minimal, but helpful if you want to pass the story along to others. It contains a brief version of how Job Angels got started, along with links to the various social media implementations of JA.
  • Nice news: The number of Job Angel participants (following and being followed) on Twitter has more than doubled in the month since my original post.
  • In a similar spirit, David Szary at Recruiter Academy offers food for thought about recruiting and life, with a post that starts off by asking “Are we forgetting what we do for a living?

Recalling three recent posts that took a deep dive into Fortune’s 100 Best Places to Work—it was fun to see a segment exploring the list on the CBS News program Sunday Morning for March 15. “In Good Company” focuses on Fortune’s #15, W. L. Gore & Associates. (The “associates” are the employees, every one of them.) If you missed it, it’s not too late to watch!

dan-schorr-21Just after All Atwitter was posted, a delightful segment on National Public Radio program Weekend Edition captured veteran journalist Daniel Schorr (now 92!) discovering Twitter. Schorr—who began his career in 1946 as a foreign correspondent and has covered every noteworthy event since—still appears weekly as a senior news analyst for NPR. And his Twitter following is coming up on 6,000.

And two new items worth taking note of:

  • Job Radio. I won’t lie! I had fun channel-surfing this clever site, which offers assorted audio content about job-seeking, career-building, and more. And while there, I discovered—
  • Jobs in Pods, a product/blog that focuses on “jobcasting.”

(And by the way . . . if you’ve been wondering how things are going for Skittles—no one has yet analyzed the longer-term outcomes of their radical website makeover. But I’ll keep watching!)

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Cynthia Giles has followed a serpentine career path from academia to publishing to marketing and design to information technology and corporate communications. There’s plenty of detail about this journey at, but briefly--the common theme has been ideas, and how to present them effectively. Along the way, she became an accidental expert on data warehousing and business intelligence, and for the past ten years she has combined corporate contracting with an independent consulting practice that focuses on marketing strategy for smaller businesses and non-profits. Having spent quite a bit of time looking for work, and anywhere from two weeks to two years inside a wide variety of American companies—she has given much thought to what works (and what doesn’t) when it comes to creating a great employment fit.