Brand storytelling has never been higher on marketers’ radar screens than it is as we near the end of 2012. Thanks to social media, every brand needs to have a story that taps into consumers’ emotions and drives a connection that leads not just to awareness, interest, and sales, but also to vocal advocacy and guardianship.
Brands can learn a lot about storytelling from luxury brands. What’s the Louis Vuitton story? The Tiffany & Co. … Read the rest
Consumers are more likely to reward businesses and brands that give back to the community and world through charitable donations and socially-conscious initiatives. According to research from Cone Communication and Echo Research, provided in the infographic below from Zendesk, 94% of consumers think businesses should do more than make money. Businesses and brands should give back.
Specifically, consumers think businesses have a range of resources available to them, which those businesses should use to positively … Read the rest
Like a slow, inevitable, irresistible piece of origami, the EU’s plans on corporate governance reform in line with general CSR principles continue to unfold. This latest instalment looks at corporate governance and follows on from a public consultation and green paper in 2011.
Sixteen areas have been identified and put into an action plan. Some will require regulatory changes, all will be enacted during 2013 unless further investigation is required and all, with the exception … Read the rest
One of the hottest topics of debate surrounding business sustainability is how to introduce it in a broad ranging manner across all sectors. Regulation seems to be one path, as will shortly be seen for greenhouse gas (GHG) emissions, but business’ instinct is always to see if the market is flexible enough to bring about change without a change in the law.
Supply chains are one of the key players in this deregulated approach because … Read the rest
Previously, I wrote about the commonality between the product life cycle chart and corporate life cycles and some of the implications this has for investor relations.
To recap, where you are in terms of your corporate life cycle is a large determinant in whether you get Growth, Growth at a Reasonable Price (GARP), Value or Deep Value investors. As each of these different styles of investors is willing to pay differing amounts for your future … Read the rest
