Brand storytelling has never been higher on marketers’ radar screens than it is as we near the end of 2012. Thanks to social media, every brand needs to have a story that taps into consumers’ emotions and drives a connection that leads not just to awareness, interest, and sales, but also to vocal advocacy and guardianship.
Brands can learn a lot about storytelling from luxury brands. What’s the Louis Vuitton story? The Tiffany & Co. … Read the rest