Corporate Eye

Dynavax–Small Company, Frontline Web Practices

You might think that large companies have the best websites. Well Dynavax may have an issue with that thinking. First let’s look at what they do–

Scientific expertise and proprietary technologies drive our discovery and development of novel Toll-like Receptor (TLR) based product candidates.  Our focus is on serious medical needs in the prevention and treatment of infectious diseases.

Unless you are in the biotechnology company, this needs more explanation. And indeed the company in the Technology section provides more description with visuals —

While not a primer, it offers some explanation that at least helps visitors learn a bit more about the company’s focus.

Next, a look at the Corporate Governance section which indicates that the company is very much on the front line regarding offering both HTML and PDF access to information —

Next there is an unusual feature using a technique normally used for site navigation. For example, when you click on Code of Conduct

each section has a drop down feature that permits instant access to each subsection and PDFs are available.

This feature is used in other sections such as News and Events. Companies should take note of this technique and stop relying solely on PDFs.

Dynavax may be a small company for now, but it is front line in offering innovative website practices.

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Ed Konczal has an MBA from New York University's Stern School of Business (with distinction). He has spent the last 10 years as an executive consultant focusing on human resources, leadership, market research, and business planning. Ed has over 10 years of top-level experience from AT&T in the areas of new ventures and business planning. He is co-author of the book "Simple Stories for Leadership Insight," published by University Press of America.