This month, Domino’s Pizza launched a campaign in the United States that asks consumers to submit entries into the Domino’s Pizza Proverbs Contest. The winning proverbs will be printed on Domino’s Pizza boxes in the future.
The contest is fun in and of itself, but Domino’s, whose brand image has been tainted in recent years, is adding a social media element to the campaign that should spread the Domino’s brand love even further. Not only can people submit their own proverbs, but they can also share their proverbs and the proverbs they like with a simple mouse click via Twitter and Facebook.
Judging will be based on creativity, originality and proper use of grammar. However, the biggest miss in this contest is not allowing people to vote for the winner. The prize is small so within a few days since the contest launched, only 535 proverbs had been submitted. If this contest had a bigger prize and additional social media elements, it could be huge.
A few of the recently submitted proverbs are particularly favorable for the Domino’s brand image, including, “Beauty is only cheese deep, but true deliciousness comes from within.” Others are simply entertaining, such as, “To leave the last slice is to be loved. To eat the last slice is to be happy.”
The lesson to learn is this: asking consumers to participate in events, activities, campaigns, and contests that can help to build your brand image is a great idea, but don’t be afraid to take the initiative to the next level of social sharing and interaction.
What do you think?
Latest posts by Susan Gunelius (see all)
- Coca-Cola Contour Bottle Turns 100 This Year - March 3, 2015
- World’s 50 Most Popular Brands - February 25, 2015
- Brands with the Most Loyal Customers in 2015 - February 18, 2015
- The World’s 50 Most Innovative Companies in 2015 - February 14, 2015
- UK Consumers Will Share Private Data with Brands Under Certain Conditions - February 4, 2015