It’s easily forgotten that the recruitment process is a two sided affair. Though it’s primarily a way of attracting appropriate people into your business, it’s also your chance to make a good first impression. Many graduates will have had only a taste of the sort of workplace they’re applying for, and the type of application form or interview experience they receive will really set their expectations.
If thought is given to the recruitment process, the benefits can be twofold: not only are your applicants given a positive impression of your company at the outset, but you’re more likely to appeal to creative and thoughtful graduates. Here are a few tricks that market leaders are already using to appeal to the top talent in the country:
Allow your Recruits to Flourish
Most people are familiar with the form of an ‘open question’, but even they generate rigid and homogenous answers. Anything can be done with the right technology, so why not request your applicants to upload a portfolio to a Tumblr feed, post a trial blog article on WordPress or just show off their organisational abilities using a spreadsheet master.
Don’t be afraid of Flash
Flash elements in web pages can get incredibly complex and be a great hindrance to an interviewee, but when done well, an interview process that integrates Flash can work wonders. Consider using Flash to simulate the sort of tasks your recruits might be doing and to test cognitive ability. Always make sure anything you use is well designed and compatible for all users.
It might sound mad, but creative graduates will pick up a call for applications on Twitter and they will respond quickly. Even in 140 characters you can ask applicants to send through a CV or portfolio and provide an email address. This both encourages applicants to act quickly and it shows that your business is dynamic and a little bit bold.
Keeping the application process creative demonstrates from the off to your recruits that you’re prepared to invest time and thought in finding the right people for your organisation. At the same time, it’s possible to tailor a task that allows you to see through the CVs and get a feel of the individual behind the application.
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