Corporate Eye

Corporate Governance Goes Multimedia

Multimedia is not just for entertainment. A few companies understand this and are using multimedia tools to communicate their Corporate Governance.

For example, Netflix uses their website to show videos of members of the C-Suite.

It is nice to see pictures of top managers and many companies show pictures of C-Suite members, but it is even better to see and hear them.

Netflix also uses multimedia to make available webcasts of significant events and presentations

Note also that each page has an Investor Tools section that allows visitors to access other related documents. Nice job Netflix.

Another company using multimedia is Microsoft. They offer videos, webcasts of speeches, and presentations on more than financial matters. They have videos of a wide variety of corporate events.

But they go further. On the Press Pass page they have pictures, backgrounds and speeches from the entire C-Suite. Bravo Microsoft.

In their recent book Transparency, authors Bennis and O’Toole indicate —

The definition of transparent is simple enough it means capable of being seen through. Now as a free society, we long for our public institutions, our corporations, and other organizations to be honest and open about their dealings.

A overview video is available here.

Kudos to Netflix and Microsoft for taking an important step to enhance their transparency for stakeholders.

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Ed Konczal has an MBA from New York University's Stern School of Business (with distinction). He has spent the last 10 years as an executive consultant focusing on human resources, leadership, market research, and business planning. Ed has over 10 years of top-level experience from AT&T in the areas of new ventures and business planning. He is co-author of the book "Simple Stories for Leadership Insight," published by University Press of America.