Corporate Eye

Corporate Eye Summary November 6, 2010

  • Keeping Yahoo! Brand Value Alive
    I read an interesting article about Yahoo! last week on BrandWeek that asked various business experts to weigh in on whether or not new leadership is the band-aid needed to bring the company back to its former position of strength.  The responses were all fairly similar and match my own feelings about how to fix […]



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  • Book Review: Eradicating Ecocide
    There was absolutely no doubt in Polly Higgins’ mind as she mounted the makeshift dais at the book launch of “Eradicating Ecocide”.  There is only one way to deal with business executives whose companies are wilfully destructive of the environment: prison.
    “We need the punishment to be incarceration,” she stated, referring to business leaders who commit […]



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  • The Global Gender Gap Report
    The fifth annual Global Gender Gap Report from the World Economic Forum (WEF) “assesses 134 countries on how well they divide resources and opportunities amongst male and female populations.” The report measures the gender inequality gap in four areas:

    Economic participation and opportunity
    Educational attainment
    Political empowerment
    Health and survival

    Good news: The United States has finally broken into […]



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  • Lipton Makes Brand Guidelines Fun with an iPhone App and a Million Dollars in Virtual Sales
    Lipton is a well-known brand that promises decent tea.  but Lipton had a problem.  As DDB Hong Kong describes, “Lipton approached us with a problem: no one was reading their brand guidelines. However, when was the last time anyone got excited by brand guidelines? … We created something completely unheard of — brand […]



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  • Does your corporate site comply with Twitter guidelines?
    You have brand guidelines, don’t you? Or, more specifically, guidelines for how your corporate identity can be used?
    Many companies do, and post these on their corporate sites.

    Here’s a straightforward way of doing it: Yara provide their logo in EPS and PNG formats, explain the meaning of the logo, give us the colour reference, and provide […]



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Lucy is Editor at Corporate Eye
 
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