Corporate Eye

Corporate Eye Summary May 14, 2011

  • The Numbers Behind Social Checkins and Location-Based Mobile Apps
    Creating branded mobile apps is the hot topic for companies of all sizes, and incorporating social aspects into mobile marketing campaigns is just as hot. It seems like every brand is trying to find out how to engage with consumers who are on the move using social, location-based apps like foursquare and Facebook Places as […]

  • Going Social: Internal or External Team?
    This is a guest post from Carla Sanchez, discussing whether to outsource your social media activity, or to do it in-house. What do you think? Do let us know in the comments below. Corporate Social Media: Outsourcing vs. Hiring a Team Internally In the past few years, social media has quickly become one of the […]

  • Apple Steals Top Spot from Google as World’s Most Valuable Brand
    In the annual BrandZ rankings of the top 100 brands in the world from Millward Brown, Google has held the top spot for the past four years. Not anymore. The 2011 BrandZ Global Top 100 has been released and Apple stole the top spot from Google with an 84% increase in brand value from 2010 […]

  • Sustainability Reporting in the EU
    companies and readers agree (that the) regulation of the development of sustainability reports, the content of the reports and the verification of these reports could offer important benefits when it comes to quality, credibility and comparability of reporting

  • Corporate Eye Summary May 7, 2011
    Accounting for Sustainability | A Lost Jewel? What does December 6th 2006 mean to you?  Is it that it’s the anniversary of the independence of Finland from Russia, or Eire from the UK? Or is it some event which happened on that specific date: NASA declaring that it had evidence of liquid water on the […]

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