Corporate Eye

Corporate Eye Summary March 19, 2011

  • Launching a Career in Corporate Communications
    Today we have a guest post from Lauren Bailey offering advice for college students wanting to get started in corporate comms. Lauren Bailey is a freelance writer and blog junkie, who blogs about online colleges. She especially loves hearing back from her readers. Questions or comments can be sent to: blauren99 – though we’d […]

  • Half of U.K. Population is on Facebook
    Facebook reports that the social networking site is now used by 1 out of every 2 people in the U.K.  As eMarketer reports, 30 million of the 62.6 million people in the U.K. are now on the most popular social networking site in the world, Facebook. That’s up from 25.6 million in September 2010. If […]

  • Research Shows How Retail Brand Loyalty Programs Are Failing with Consumers
    Retail brand loyalty programs are created to accomplish a primary goal — to encourage repeat purchases that evolve into brand loyalty. Unfortunately, research from ACI Worldwide reports that retail brand loyalty programs have a long way to go before they reach that goal. According to the research survey, 62% of U.S. consumers join retail brand […]

  • Three tips to develop CSR Redwood
    Once in a while you come across a company name which is just sooooo apposite for their business you find it hard to believe some kind of legal name change hasn’t been involved. The best example of this I’ve ever come across dates back to my early childhood and travelling into Oxford on the Park […]

  • What Makes for Effective Investor Relations Sites? Part 41: Dealing With Shareholders’ Frequently Asked Questions
    In the old days, before the internet, investor relations departments operated with the telephone and paper based communications. (You remember getting letters with stamps on them, don’t you?) If you were a large corporation with a significant shareholder base, this meant that at certain times during the year, the volume of phone calls and letters […]

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