Corporate Eye

Corporate Eye Summary April 9, 2011

  • Shell and Oracle : Sustainability’s Ashoka Chakra
    It should have been the major news story of the decade, but it was buried. This is partially because there was a lot of embarrassed coughing by all sides involved (meaning no one really wanted to publicise the event); but it’s also because your everyday business journalist hasn’t got a clue about sustainability and doesn’t […]


  • Go Mobile to Get Your Brand in Front of Mothers
    New research from BabyCenter.com reveals that brands that want to connect with mothers, particularly new mothers, should go mobile. According to the survey, 68% of mothers user their smartphones while they’re shopping, which is much higher than the average smartphone user. Furthermore, 46% of survey respondents said they want to get information about products and […]


  • Make Customers Part of Your Logo to Build Brand Loyalty
    The most powerful brands in the world are relationship brands like Apple and Harley Davidson. These are brands that people feel such a strong emotional connection with that they’re not only extremely loyal but they’re also extremely vocal about that loyalty.  Social media marketing and content marketing make it easier than ever for companies to […]


  • Leadership, Reputation and Company Views
      “To be perceived as the leader you have to act like the leader. And leaders aren’t afraid of having opinions.” Donal McCabe, Land Securities You’ve probably found that trying to explain what you think to someone else – particularly in writing – is a good way of clarifying your beliefs for yourself. It’s often […]


  • Communicating From the Top
    I invited Mariana Ashley to write a guest post for us this week on internal communication. Mariana is a freelance writer who particularly enjoys writing about online colleges. Over to you, Mariana… Quality Internal Communication Leads to More Satisfied Workers Corporations of all sizes are in the habit these days of asking their employees to […]


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Lucy is Editor at Corporate Eye
 
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