Corporate Eye

Corporate Eye Summary April 16, 2011

  • Addressing the Corporate Website
    Wouldn’t you want to keep all roads open to your website? I visit many corporate websites a week, and am frequently surprised when brought up short by an error message, or by ending up somewhere unexpected, requiring me to rethink my route to the website. Usually it’s a browser error message: Oops! We couldn’t find […]

  • 4 Ways Content Builds Brands
    Content marketing works. I’ve seen it work first-hand for businesses and individuals. In fact, I wouldn’t have a successful business and 8 business books published by leading publishers (including the upcoming Content Marketing for Dummies) if content marketing didn’t work. But how do you actually use content to build a brand? Keep reading to learn […]

  • Measurement without Telling Anyone – Germany | CSR Around the World
    / CC-BY-SA

  • Research Offers Tips for Better Facebook Brand Marketing Results
    Research from Buddy Media released this month and reported by eMarketer offers insight into how to increase engagement with Facebook users. The study provides interesting statistics for brand managers based on when, what and how to publish content on the most popular social networking site in the world. According to a small study, the highest […]

  • Automated web reporting | Changing the nature of CSR
    So GRI 3.1 has been released.  I’ve been so excited by this development it’s taken me a couple of weeks to get around to actually looking at what the changes are.  Yep, that excited. Actually, it’s a bit more than that.  a) I was busy on other things, and b) there are other far more […]

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