As everyone knows, Cinderella worked hard while the stepsisters just lounged around. But her industry was not appreciated! At best she was ignored, at worst ill-treated . . .
Sometimes it seems as if the corporate Careers site needs a fairy godparent. In many cases Careers is the hardest working part of the company website, since it not only promotes the employer brand and woos prospective employees, but also provides job-search functionality, gathers online applications, and may even carry out testing and pre-screening. Yet the Careers site often receives very little attention or appreciation within a company, and even less from the HR establishment at large.
So it’s nice that the annual ERE.net competition includes a dedicated award for the “best” Corporate Careers Website, and also considers the Careers site in the Employer Branding and Best Function categories. Analysis of this year’s winners and finalists is in four parts—start here and follow the links on the right of the ERE.net screen. But you’ll have to go back to Part 1 every time, as the links only appear on that page . . .
Also on ERE.net, another excellent checklist from John Sullivan, this one on authenticity in recruitment messaging. Many of his points relate to the Careers site, so the article is well worth a read. But you’ll have to wait (or hunt) for the Part 2 that’s promised by the title “Part 1”! At least I couldn’t find the second installment . . .
If you noticed a theme developing in those last two paragraphs, right again. Although the ERE.net website is home to a lot of good material, it’s not a great exemplar of online organization and user-friendliness. Seems like another case in which a hard-working website doesn’t receive the attention it deserves!
Finally, there’s the question of what happens after Cinderella leaves the ball. Suppose that every corporate Careers site on earth were magically transformed to perfection, today. What next?
One hopes that Cindy herself lived happily ever after—but that will not, cannot, should not be the fate of any website. Technology moves on, really fast. For example: Intuit, which created an extensive and expensive all-Flash Careers site last year, may already be regretting that it didn’t choose a more mobile-friendly development approach. (And the site is also quite slow, at least on my desktop.)
HR guru Kevin Wheeler writes that our current model of corporate recruiting is doomed, as companies progressively outsource non-core functions. So what does that mean for the Cinderella website? Stay tuned.
(That’s Cinderella rethinking her career plan in an 1865 version of the story by the Brothers Dalzell.)
Latest posts by Cynthia Giles (see all)
- A Nice Place to Work . . . - January 27, 2011
- Economies of Scale: Small Business Resources for Big Business Ideas - November 8, 2010
- The Global Gender Gap Report - November 3, 2010
- Alphabetical Order: More about the Candidate Experience - October 14, 2010
- The (In)Famous Candidate Experience - October 5, 2010