Brand naming company Catchwords put together a visual representation of the catchwords that dominated American culture in 2010. The company compiled the names and words that defined 2010 both positively and negatively and put them together in the graphic shown below.
I’d be curious to learn how Catchword determined which words and phrases made it on this list. I haven’t heard of several of them, so I’m guessing the demographic must skew in a specific direction. Regardless of the audience demographic, there are many words and phrases on this chart that everyone can relate to — whether we want to or not.
Which brands on this graphic stand out to you? One interesting point is that most of the brands on the graphic are in the “glad it happened” area even if the specific brand names were rated as “names we’d spike.”
What brands do you think stood out from the crowd in 2010 and became catchwords? Leave a comment and share your thoughts.
Read more about brands that made headlines in 2010.
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