Corporate Eye

Catchwords of 2010 Include Brand Names

Brand naming company Catchwords put together a visual representation of the catchwords that dominated American culture in 2010.  The company compiled the names and words that defined 2010 both positively and negatively and put them together in the graphic shown below.

catchwords of 2010 cropped

I’d be curious to learn how Catchword determined which words and phrases made it on this list.  I haven’t heard of several of them, so I’m guessing the demographic must skew in a specific direction.  Regardless of the audience demographic, there are many words and phrases on this chart that everyone can relate to — whether we want to or not.

Which brands on this graphic stand out to you?  One interesting point is that most of the brands on the graphic are in the “glad it happened” area even if the specific brand names were rated as “names we’d spike.”

What brands do you think stood out from the crowd in 2010 and became catchwords?  Leave a comment and share your thoughts.

Read more about brands that made headlines in 2010.

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.