Brands Sponsor Athletes from Great Britain at 2012 Olympics [Infographic]

August 4, 2012

While it’s already been determined that consumers can’t name Olympics brand sponsors correctly, that’s not stopping companies from investing hundreds of millions of dollars into sponsoring the London 2012 Games. Some brands have chosen a different strategy to align their brands with the Olympics. They sponsor athletes from the Olympics teams.

Synergy Consulting put together an infographic that explains the landscape of brand sponsorship of athletes from Great Britain at London 2012. The infographic shows 404 sponsorships overall with 267 unique athletes sponsored (215 Olympians and 52 Paralympians). Over half of those athletes qualified for the London 2012 Games. Thirty-four different sports are represented by these sponsored athletes.

The top athlete sponsors of athletes from Great Britain at the 2012 Olympics are:

Lloyds TSB
BMW
Adidas
IHG (InterContinental Hotels Group)
BT
Jaguar
P&G
British Airways
Maximuscle
Sky

Finally, the most endorsed athletes overall at London 2012 are Victoria Pendleton, Jessica Ennis, Louis Smith, and Chris Hoy.

You can see the complete infographic below. Also, be sure to check out the interactive 2012 Olympics Brand Tracker for more information about brand sponsorships of the 2012 Olympic Games.

Click the infographic to view it at full size.

Bio
Latest Posts

Susan Gunelius

President & CEO at KeySplash Creative, Inc.

Susan Gunelius is the author of multiple marketing, social media, branding, copywriting, and blogging books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, a leading blog for business women. She is a featured columnist for Entrepreneur.com, a featured writer for Forbes.com, and the Guide to Blogging for About.com. Additionally, her marketing-related articles have appeared on websites such as MSNBC.com, FoxBusiness.com, WashingtonPost.com, TheStreet.com, SmartMoney.com, TodayShow.com, BusinessWeek.com, Yahoo! Finance, Yahoo! Small Business, and more. She has nearly 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Susan also appears at in-person and virtual events where she speaks about marketing, branding, social media, and more (visit www.SusanGunelius.com for more information). You can connect with her on Twitter, Facebook or LinkedIn.