Windows 7, Windows 8 — Microsoft is known for branding its products with nondescript, meaningless names. Now, Microsoft is rebranding the netbook computer using it’s oh so boring brand naming strategy. Ready for this one? Here goes:
At the Computex event in Taipei, Microsoft announced that netbooks will now be called “low cost small notebook PCs”. I’m reminded of Arnold Schwarzenegger in the movie “Kindergarten Cop” when he cries, “It’s not a tumor,” but in Microsoft’s case, the mantra is, “it’s not a netbook!”
Why is Microsoft renaming netbooks? Because segmenting the market will differentiate machines that offer so much more than Internet access! Although rumor has it Microsoft’s intentions have less to do with enhancing the features of netbooks to create something better than ever that consumers have been clamoring for as it does with trimming down the existing netbook by removing Windows Starter Edition from them. Either way, it’s one more notch on the belt of confusion for Microsoft and its brand strategy.
Here’s an idea for Microsoft — how about focusing on making the products they already have actually work the way they’re supposed to? I’m just saying.
How do the new “low cost small notebook PCs” fit into the existing marketplace, and how do you know exactly what you’re buying or what you already have in your hands? Check out the hilarious netbook lexicon flow chart courtesy of The Register.
If that isn’t evidence of consumer confusion, I don’t know what is. There is something to be said for simple branding strategies.
Your thoughts? If it looks like a netbook and smells like a netbook, is it a netbook?
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