There are few companies in the world that have such powerful brands that the brand and all of the tangible elements of its history can be turned into a museum which people around the world actually want to visit. Similarly, there are factories that power brands which are strong enough to draw visitors from around the world. Today’s post highlights several of those branded museums and factories that have become popular tourist destinations.
At the Coca-Cola museum in Atlanta, Georgia visitors can taste Coca-Cola products from around the world, see a real bottling line, buy Coke merchandise, and more. Check out the video about the World of Coca-Cola below:
Okay, Hershey’s makes chocolate, so there are some perks to visiting the Hershey Museum and factory in Hershey, Pennsylvania, including free chocolate. And the Hershey’s theme park helps, too.
Again, it’s hard to resist ice cream, but the Ben & Jerry’s Factory tour in Waterbury, Vermont is popular not just for the ice cream. The unique flavors that make the Ben & Jerry’s brand famous take center stage in this tour and visitors love it.
Visitors to Dearborn, Michigan can tour the Ford Rouge Factory and visit the Henry Ford Museum which is filled with history and pieces of Americana. The trip can also include a visit to Henry Ford’s hometown, the historic Greenfield Village, as well as the Henry Ford Research Center.
There is already a Ferrari museum featuring all the cool cars you can imagine in Italy, but coming in October 2010, Abu Dhabi will be the home of the new Ferrari World Theme Park complete with displays, driving experiences in real cars and on a real track, and the world’s fastest roller coaster.
What do you think? Have you visited a brand museum or factory? Is your brand powerful enough to be a museum? Leave a comment and share your thoughts.
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