About every six weeks, Nestle offers a brand focus in the investor section of its website. The brand focus features one of Nestle’s brands (e.g.KitKat or Nescafe) for several weeks, and offers history, interesting facts, videos, news, social media, downloads, and more (varying by brand).
Nestle’s brand focus is helpful because it allows investors to see significance of product brands. It also could draw in potential customers who are curious about the history of one of Nestle’s brands.
