Corporate Eye

Welcome


Welcome to the Corporate Eye blog, where we discuss topics that we find interesting across all stakeholder areas.

We hope you’ll explore and that you’ll enjoy reading our posts—do add your own views and comments.

Latest Post


diversity

Corporate Diversity

I invited Alice Williams, who has a particular interest in corporate communications, to write a post for us about diversity, and how best to communicate this on your corporate website.

What Corporate Diversity Means for Your Company — and 4 Companies Doing It Right

If you’re looking to foster innovation and cooperation in your company during the coming year, it may be time to examine your corporate diversity culture.

For those unfamiliar with the term, … Read the rest

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Audience Connection


tunnel-vision

Do You See What I See? Reducing Online Tunnel Vision


Websites are like grocery store shelves – users pay selective attention to only certain items. 

Do you know what your readers are actually seeing on your website?

Of all the variables affecting the success of a box of cereal, grocery shelf positioning is at the top of the list. [1] In fact, the optimum shelf height for selling a box of cereal is 60 inches (152 cm) high [2].

The strategy behind grocery shelf placement … Read the rest

Brand


coca-cola bottle

Coca-Cola Contour Bottle Turns 100 This Year

This year, Coca-Cola’s iconic contour bottle celebrates its 100th anniversary. Back in 1915, the Root Glass Company developed the bottle design after the Coca-Cola Company asked a number of manufacturers to develop a design that would make it more distinctive. Specifically, the company asked manufacturers to create a design that wasn’t just distinctive—it had to be so distinctive that it could be recognized only by touch and still recognized visually even after it … Read the rest

Introduction to Corporate Eye


Paul talks about benchmarking, how some companies focus on the wrong things, and our approach, which provides tangible strategies that go beyond best practice for the things that matter to you.

Transcript

4:32 minutes

 

Careers


recruitment-marketing

Recruitment Marketing: Discovering Talent


I invited Ron Stewart, who runs the Jobs4Group, to write a post for us today on recruitment marketing.

What is Recruitment Marketing And How Can It Help Your Business?

Have you ever posted job offers on social media or set up a campaign to attract candidates to your business? If so, then you may have inadvertently tried your hand at recruitment marketing. When a company is looking to sell a job vacancy to the public, … Read the rest

Corporate governance


whistleblowing

Corporate Reputation: Speaking Up

“The only thing necessary for the triumph of evil is for good men to do nothing”
Thomas Burke

Nobody plans to become a whistleblower.

But sometimes someone finds out that something unethical, immoral, illegal or inappropriate is happening in their workplace or industry sector, and feels that they must report it.

This is a difficult and stressful activity particularly if they need to report something being done by a colleague or employer. Whistleblowers risk losing … Read the rest

Corporate social responsibility


fifteen

Responsible Business Summit: 15 Thoughts


Earlier this week I was lucky enough to attend the 12th Annual Responsible Business Summit in London which was superbly hosted by Ethical Corporation. Having predominantly experienced investor relations conferences, I was full of enthusiasm for the wealth of new information and ideas about to assault my senses, and two full days later, I am pleased to say that it was an incredibly interesting and perhaps I could even say, an inspiring event.

A … Read the rest

 

Investor


why-invest

Making the case for investment

The Tale of the Big Why

I’d like to start this blog entry with a request for money. What’s that? You want to know why I want money. Well, I’m looking for investors in my business. What’s that again? You want me to make an investment case. No problem. If you just head over to my company website, you’ll find… hold on a moment.

It’s unlikely that anyone would play down the significance of the … Read the rest

Media


shape-up

Online Newsroom Essentials: Press Releases

Ever remember handing out a bulging folder packed with all your company’s details, press releases, and bios, called a ‘press kit’? Well the good news is, no-one has to lug around those heavy folders any more.

The Digital Switchover

Since the digital age is upon us, press kits as we know them have changed immensely, moving into an online format now known as a ‘newsroom’. The beauty of this new format is that, not only … Read the rest

All stakeholders


referendum-choices

Are you referendum-ready?

Based in the UK?

Exactly how will your company be affected by the result of the referendum on the UK’s membership of the EU—whichever way it goes?

This is going to be a big issue over the next year or so, depending on when the date of the vote is set to be. It may even be this summer, according to comment over the weekend, which means less time to prepare than you might think… … Read the rest

 

Things you should know


Interested in writing for us? We do accept a few articles from occasional contributors. Read our editorial guidelines.

And please read our comment policy before contributing.