Corporate Eye

All posts in Best Practices

pulling-a-pint

Hiring the right people can be expensive. Most of the online HR specialists we talk to don’t like spending valuable time reviewing job applications from candidates who aren’t right for a role. And they certainly don’t like investing key resources in training a new recruit who leaves the company six months later, because the job isn’t what they thought it would be.

We think the key to successfully recruiting online is providing great content on … Read the rest

reverse-mentor-relationship

My last post outlined how the Reverse Mentoring technique can improve Board and C-level technology knowledge. Now it is time to look at “proof of concept”. Do companies use this technique and are there benefits?

Since GE introduced it in 1999, more companies have introduced Reverse Mentoring as a enterprise practice. Here is a sample of those companies:

 

Read the rest

COMPANY INDUSTRY REVERSE MENTORING DISCUSSION
Mastercard Financial DOCUMENT
HP Technology DOCUMENT
Coty Cosmetics DOCUMENT
Citicorp Financial

infographic-steps

For this post, I wanted to write about the absolutely critical importance of clear and engaging web copy. After all, we’ve all come across badly written web pages that prompt a rapid visit to the good old “go-back” icon.

Then I found myself reading a Linkedin post about why human beings like visual content. And this reminded me of something we often discuss with clients at Corporate Eye. So, despite having a vested interest in … Read the rest

scent-springer-spaniel

Have you ever taken an English Springer Spaniel for a walk? They hunt about, quartering the ground, following their noses down trails and truffling in the undergrowth to track down whatever it is that has seized their attention. And they come back wet, covered in mud and burrs, but triumphant with the excitement of the find.

I spend at least part of every day taking an extended walk through corporate websites. I’m looking to see … Read the rest

video-content

Remember that corporate website you visited yesterday? You know – the one that was very light on content? Or how about the site you looked at the day before? You must remember that – there was lots of stuff on that site, although admittedly it wasn’t very engaging, was it?

No? You don’t remember either of them. Well I’m not surprised…

The above scenarios may be imaginary, but the context isn’t that far away from … Read the rest