Corporate Eye

All posts in Best Practices

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It is all too easy for statements about equality and diversity to become unread boilerplate on a corporate website. After all, not many can acceptably say that their company is institutionally discriminatory, or are going to say that they deliberately recruit only Oxbridge-educated white men.

So how can you avoid the boilerplate text, and demonstrate that – for your company – diversity really is important, and that you truly do try to treat everyone equally?… Read the rest

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Being rejected in life is a normal thing that happens to everyone once in a while.

It’s not much different in the corporate world. I remember when I received rejection letters in the past. Somehow the content was always very similar, they included words such as “unsuccessful”, “unfortunately”, “unable to consider you for this position”, “regret to inform you” etc. That’s surely something that nobody enjoys reading. Therefore, I would like to provide you with … Read the rest

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If you’re based here in the UK, you’ll be bracing yourself for pictures in the papers tomorrow of young people embracing each other happily, or jumping in the air, waving bits of paper. They’re already on schools’ websites, and online…

Yes, it’s Results Day today, and I’ve been to school twice (A-levels and AS-level results). I did spot a genuine embracing scene (though no jumping).

Of course, things move faster these days than they used … Read the rest

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Earlier this year, I was cold-called at home by a research agency wanting to know my views on oil companies (their corporate image/reputation/behaviour/media coverage) – and of course, about one in particular.

It was a fascinating exercise to go through, given what we do, and it was interesting to think through how one’s perception of a company changes over time. I’d have loved to see the results of the research.

I’m obviously on some kind … Read the rest

money affluent rich

If you’re marketing a luxury brand to affluent consumers, then you might not want to follow all of the reports and statistics that say traditional media is dying or that investing in television, newspaper, and print ads is a waste of money. According to the Reaching the Wealthy Consumer report from Shullman Research Center, consumers with a net worth that exceeds $1 million are still very engaged with traditional media.

In fact, according to the … Read the rest