Corporate Eye

All posts in Best Practices

marketing-automation

Today’s post is by Ryan Chester, who wanted to talk about automating marketing – and how it can go wrong. Over to you, Ryan!

Besides being the current buzzword, marketing automation has become a large thing, and a real thing. There are many billion dollar players in the space.

As an executive in a large corporation you’re constantly evaluating what software to invest in, and among them marketing automation software sits near the top. It … Read the rest

welcome

Can I ask you a question? Have you heard of a social network called LinkedIn by any chance? Well, of course you have, and maybe you’ve just checked your own profile for updates (Still no news on that Richard Branson connect request? Oh well, maybe he’s busy).

With over 332 million members worldwide, Linkedin has become the place for professionals to network, share ideas, and recruit, and it’s not just a place for professionals either. … Read the rest

camera-closeup

Companies need to become ever more tech savvy when it comes to hiring the best talent.

The market offers plenty of software programs for candidate screening, video interviews and candidate’s skills assessment. I was surprised to find at least 70 companies who offer software programs for video interviewing.

All these technology supported tools will allow companies to hire better and faster, and finding the most suitable one for your own corporate needs would be a … Read the rest

reverse-mentoring

My last post reviewed techniques some companies use to improve the technology knowledge of Board and C-Level executives. Executives need this knowledge to make effective Innovation Governance decisions. 

To be sure, not every innovation fully involves some type of technological influence,  however as McKinsey consultants indicate most do:

The technology lens assesses feasibility and often provides benefits that can create and sustain competitive advantage. Technology, broadly defined, is the enabler of almost all innovative products, services,

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awake-at-night

What keeps a CEO awake at night?

Obviously there are a lot of answers to that question, but reputation and recruitment are both high on the list of worries. And they are related… Damage to a company’s reputation doesn’t only have an effect on sales, it can weaken the employer brand; a weak employer brand can mean it becomes more difficult to recruit good candidates – and where a big issue for many companies is … Read the rest