Corporate Eye

All posts in Best Practices

unsuccessful-candidate

Being rejected in life is a normal thing that happens to everyone once in a while.

It’s not much different in the corporate world. I remember when I received rejection letters in the past. Somehow the content was always very similar, they included words such as “unsuccessful”, “unfortunately”, “unable to consider you for this position”, “regret to inform you” etc. That’s surely something that nobody enjoys reading. Therefore, I would like to provide you with … Read the rest

lancaster-onboarding

If you’re based here in the UK, you’ll be bracing yourself for pictures in the papers tomorrow of young people embracing each other happily, or jumping in the air, waving bits of paper. They’re already on schools’ websites, and online…

Yes, it’s Results Day today, and I’ve been to school twice (A-levels and AS-level results). I did spot a genuine embracing scene (though no jumping).

Of course, things move faster these days than they used … Read the rest

sharing-best-practice

Earlier this year, I was cold-called at home by a research agency wanting to know my views on oil companies (their corporate image/reputation/behaviour/media coverage) – and of course, about one in particular.

It was a fascinating exercise to go through, given what we do, and it was interesting to think through how one’s perception of a company changes over time. I’d have loved to see the results of the research.

I’m obviously on some kind … Read the rest

money affluent rich

If you’re marketing a luxury brand to affluent consumers, then you might not want to follow all of the reports and statistics that say traditional media is dying or that investing in television, newspaper, and print ads is a waste of money. According to the Reaching the Wealthy Consumer report from Shullman Research Center, consumers with a net worth that exceeds $1 million are still very engaged with traditional media.

In fact, according to the … Read the rest

guidance

In the past two posts, I’ve examined the investor relations minefield commonly known as guidance – the practice of telling investors what you think future earnings may be.

It is a practice fraught with difficulties, not least of which is that companies often get it wrong. The business of forecasting is, by its very nature, an uncertain one, and the opportunities to go astray are numerous.

However, because the market is focused on future cash … Read the rest