Corporate Eye

All posts in Best Practices

psychology-logo-designs

We don’t often post infographics, but I did like this one that Chris Landry from Colourfast sent to me, so I thought I’d share it.

Chris says “There is a lot more to logo designs than meets the eye. The colour, font, and shape of a business logo have certain associations that influence how a customer perceives your business…the importance of choosing an appropriate logo for your business becomes all the more important.”

Read the rest

innovation

Most companies understand the value of innovation, or at least they say they do in the research and development part on their website…

We often come across businesses with a great research and development story that don’t share this online, or don’t do it particularly well. By talking about innovation, a company can reach out to key stakeholders, and also promote core messages about their business. For these reasons, an increasing number of companies include … Read the rest

derelict-house

In a previous existence, I used to enjoy debugging code. I also like to proof-read and sub-edit content… But it doesn’t take an expert to spot some problems.

As I’ve said before I spend a lot of my time these days exploring corporate websites. Sometimes I’ve been invited to sub the site to look for problems; sometimes I’m out hunting interesting new ways of doing things.

And sometimes I end up, uninvited, down a … Read the rest

aberdeen-personalisation

The application process is often the neglected Cinderella of the recruiting journey, so it’s no surprise it’s a common source of job seeker dissatisfaction. If a company wants to beat their rivals to recruit the best, the one thing to avoid is frustrating applicants when they try to apply. There’s one sector that’s pioneering an innovative and customer focused approach to the Cinderella of the recruiting process. And it might not be one you expect. … Read the rest

human capital

“Our employees are our greatest asset.”

How often have you heard (or even said) something along those lines?

It’s become a cliché, but only because of the truth it conveys. Without the people who work in it, an organisation is worth very little. Both businesses and brands are shaped and defined by people.

Communicate’s Corporate Reporting and Human Capital conference on Friday will demonstrate how to measure and communicate the value of the people in … Read the rest