Corporate Eye

All posts in Best Practices


Have you checked that your messaging is consistent… all the way through?

I went to yet another university open day recently, and was very impressed by the tone of voice used in the large, attractive posters around the campus, and by the style of the imagery used. I’d enjoyed the personality shown in the emails we’d received from this university. It all matched the prospectus, the subject brochures and other marketing material that we’d received, … Read the rest


Attention and calm technology

A while ago, a study by Microsoft suggested that the human attention span is now about 8 seconds – shorter than that of a goldfish. Now that grabbed some media attention, even though the study wasn’t necessarily good science.

Is it really true that our attention spans are getting shorter and shorter? Certainly we are all busy-busy, and the technology that we’re using tends to interrupt us, disrupting our attention. On … Read the rest

b2b social media

I invited Adrian Cordiner (who founded DigitalRhinos) to write a post about B2B social media for us today.

Do’s and don’ts of social media for B2B companies

For business to business marketing campaigns, you really want to get it right the first time. How you engage with your audience online shows how much or how little you actually understand your audience. Social media for B2B takes analysis and strategy, and like everything else in marketing, … Read the rest


I invited Hattie James to write a post for us about employee volunteer programmes. Hattie has experience in building an employee volunteer program, and is interested in how they can help with recruiting as well as corporate social responsibility.

Over to you, Hattie!

The concept of social responsibility is key for corporations. For many organizations, it can make or break public relations, profits, even the company’s existence. Today, corporate social responsibility (CSR) is just as … Read the rest


I invited Stuart Hearn, who has worked in HR for over 20 years, to write a post for us about how internal communication can affect external communication.

What’s in Your Tone? How to Communicate Effectively

It’s not just what you say, it’s how you say it.

Getting your point across while simultaneously acknowledging the point of the person you’re talking to isn’t always easy — particularly if the other person is an employee receiving feedback, … Read the rest