Corporate Eye

All posts in Best Practices

derelict-house

In a previous existence, I used to enjoy debugging code. I also like to proof-read and sub-edit content… But it doesn’t take an expert to spot some problems.

As I’ve said before I spend a lot of my time these days exploring corporate websites. Sometimes I’ve been invited to sub the site to look for problems; sometimes I’m out hunting interesting new ways of doing things.

And sometimes I end up, uninvited, down a … Read the rest

aberdeen-personalisation

The application process is often the neglected Cinderella of the recruiting journey, so it’s no surprise it’s a common source of job seeker dissatisfaction. If a company wants to beat their rivals to recruit the best, the one thing to avoid is frustrating applicants when they try to apply. There’s one sector that’s pioneering an innovative and customer focused approach to the Cinderella of the recruiting process. And it might not be one you expect. … Read the rest

human capital

“Our employees are our greatest asset.”

How often have you heard (or even said) something along those lines?

It’s become a cliché, but only because of the truth it conveys. Without the people who work in it, an organisation is worth very little. Both businesses and brands are shaped and defined by people.

Communicate’s Corporate Reporting and Human Capital conference on Friday will demonstrate how to measure and communicate the value of the people in … Read the rest

plain-language

Mike Miranda from the Clear Law Institute offered to write a post for us about communicating compliance requirements in plain language. I spend a lot of time reviewing corporate websites, and sometimes the compliance sections are the hardest (and slowest), because of the complexity of the language, and the density of the information. Plain language matters!

Over to you, Mike…

When we talk to each other we generally speak in plain language. Have you ever … Read the rest

pulling-a-pint

Hiring the right people can be expensive. Most of the online HR specialists we talk to don’t like spending valuable time reviewing job applications from candidates who aren’t right for a role. And they certainly don’t like investing key resources in training a new recruit who leaves the company six months later, because the job isn’t what they thought it would be.

We think the key to successfully recruiting online is providing great content on … Read the rest