At 140-character increments, marketing your business has never been so easy. Twitter has made it simple and exciting for companies and individuals to interact, network and brainstorm on its platform.
How does social media fit into the grand scheme of things? How can a simple tweet change the way a media department is perceived?
Creating an environment that is conducive for social networking can be a challenge for some corporations. Perhaps many of the corporate executives think that the whole “social networking” thing is a fad that will pass. How can they be convinced otherwise? Sometimes, trying to convince corporate directors that a popular idea will work, doesn’t always work. Rhonda Sloan of American General Life Companies found out the hard way, but also found a way around the “no’s” to navigate her way to a “give us more” and at the same time, develop a strong company social media platform that saw growth. On average, public relations specialists may not have that degree of perseverance, but in the end, it can pay off in a big way.
One fairly recent example of the power of social networking was when a Facebooker campaigned to get actress Betty White on the New York, USA-based comedy show, Saturday Night Live. The entertainment community was all abuzz about having the actress to appear and through Facebook and fans rallying to make it happen, the network decided to go ahead and have Betty White host the show. It was one of the most entertaining and impressive examples of the power of social networking seen yet. And, Betty White wasn’t too shabby on the show either!
Incorporating the Two
Although the corporate landscape and the entertainment world are two totally different, distinctively separate types of media, they both work on the same premise.
Both genres need people-power to work, but the biggest difference in the two is the way that you get them to work, or to be effective. It may not be appropriate to have your company executive appear on a comedy-sketch show. It may not be the best idea to have a comedian give your corporate sales-team a virtual webinar either. But some way, somehow, there is a method to lift from both genres the things that work best and incorporate them into your media relations package.
What do you think would work best? I’ve come up with a very short list of the things that I feel would be conducive to it working, but I’d love to hear what you think also.
- Be creative, genuine. Don’t re-invent the wheel, just put your own spokes on it. Do something that hasn’t been done before, with your corporate personality on it.
- Utilize available resources. There’s no need to incur additional expenses. Use what’s at your disposal. Accounts with social networking platforms are free, upgrades at additional costs are optional.
- Engage the audience. Ask readers what they think and what they’d like to see. You’d be surprised at their responses and likely to get ideas as well.
Tell me what else you think would be ideal for social media outreach to work. What tools does your company use?
Latest posts by Bridget Wright (see all)
- Social Media Engagement: 4 Ways to Launch an Effective Campaign - January 20, 2011
- Coca-Cola Finds Success With Its Social Media Project - January 5, 2011
- The Effects of Corporate Blog Marketing - November 19, 2010
- Is Your Company Making the Most of Social Media? - July 21, 2010
- Begin With a Tweet? Foraying Into the Social Media Landscape - July 15, 2010