Corporate Eye

Susan Gunelius

She has nearly 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Susan also appears at in-person and virtual events where she speaks about marketing, branding, social media, and more (visit www.SusanGunelius.com for more information). You can connect with her on Twitter, Facebook or LinkedIn.

Find Susan Gunelius:

 

iphone mobile consumer

Marketers are quick to ask each other if they have a mobile-first strategy in place. Although we’re getting closer to widespread adoption of mobile-first strategies, most companies are still trying to catch up with a mobile-always strategy (comScore reported that we had a multi-platform majority last year). Now, there is data from comScore that suggests brand marketers also need a mobile-only strategy for a growing segment of the consumer population.

Using the comScore MMX Multi-Platform … Read the rest



happy-brands-2014-infographic

A new study by Isobel and Cog Research, Happy Brands, reveals that the happiest brands build emotional connections with consumers. The study defined happy brands as having four core characteristics: playfulness, happiness, trustworthiness, generosity, and optimism. A total of 1,250 U.K. consumers ranked one hundred of the largest brands from the biggest market categories on those five characteristics as part of this study, and you can see the winners and losers in the infographic to … Read the rest


technology iphone ipad macbook

Every brand marketer knows the importance of technology to drive results in today’s hyper-connected world, but we still struggle to get executive buy-in and budget dollars to support digital marketing initiatives. Social media marketing, content marketing, search engine marketing, and email marketing are fueled by technology. Even traditional marketing is dependent on technological processes and the data that is extracted by and manipulated by technology.

In other words, technology and marketing go hand-in-hand. It could … Read the rest


blackberry

Since 1997, Brand Keys has conducted an annual study to examine customers’ relationships with brands. The 2014 Brand Keys Customer Loyalty Engagement Index ranking was compiled based on results from a survey of over 30,000 U.S. consumers between the ages of 18-65. As part of the survey, respondents self-selected the categories they shop in and the brands they shop for or engage with in some manner. It’s a comprehensive study that included telephone (70%), in-person … Read the rest