Corporate Eye

Susan Gunelius

Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more.

She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.

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keyboard brand story

Brand storytelling is a hot topic these days but most marketers don’t know how to craft a compelling brand story. Unless you’re one of the marketers who actually took a creative writing class in college and you still have your copy of William Zinsser’s On Writing Well (yes, I still have mine), storytelling can be challenging.

To help you get started in developing stories for your own brands, here are the five key elements that … Read the rest

world map puzzle

Since 2009, the United States has held the top spot in the annual Anholt-Gfk Nation Brands Index SM, but according to the July 2014 survey of over 20,000 people in 20 countries, Germany has stolen the top spot as the best nation this year among a total of 50 ranked countries.

The study measures perceptions of countries based on 23 attributes that are mapped to six national image dimensions: exports, governance, culture and heritage, … Read the rest

blog mouse

The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as … Read the rest

holiday shopping sale

For consumer product brands that offer their products for sale in the United States, Black Friday and Cyber Monday are very important sales days. For years, brand marketers have reduced prices, opened retail locations early, and invested heavily in advertising to get a jump on holiday shopping sales. However, consumer behaviors are changing, and brand marketers have to shift their marketing strategies to meet changing consumer demands.

Whether consumer behaviors are changing by choice or … Read the rest

instagram app icon

The Simply Measured Q3 2014 Instagram study reveals that 86% of the top 100 global brands, according to Interbrand’s annual ranking, have Instagram accounts. Of those top brands that are on Instagram, 76% post at least one photo or video per week. Back in 2012, Simply Measured reported that only 54% of the top brands were on Instagram.

Leading brands are spending time on Instagram for good reasons. Their audiences are growing and … Read the rest