Corporate Eye

Susan Gunelius

She has nearly 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Susan also appears at in-person and virtual events where she speaks about marketing, branding, social media, and more (visit www.SusanGunelius.com for more information). You can connect with her on Twitter, Facebook or LinkedIn.

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orkut

Just two weeks ago, I wrote an article for Corporate Eye about Google+ turning three years old and Google’s strategy for the future. A few days later, Google announced that it would be shutting down Orkut.

What is Orkut? If you don’t live in Brazil, you might not know the Orkut brand. Long story short, Orkut is a Google-owned social network. Back in 2004, over half of Orkut’s traffic was from the United States, but … Read the rest


mcdonalds hamburger

A survey of over 32,000 Consumer Reports magazine subscribers in the United States ranked McDonald’s hamburgers as the worst of 96,200 dining experiences at 65 national and regional fast and casual restaurant chains serving hamburgers, Asian, pizza, sandwich, chicken and Mexican foods.

The most important finding of the study for these restaurant chains is that they’re missing the key to fully satisfying customers today, particularly the millennial audience segment. According to the survey findings, only … Read the rest


green globe green brands

Interbrand has released its ranking of the best global green brands in 2014, and the results might surprise you.

What brands come to your mind when you think of “green.” What about when you think about the broader term of sustainability?

I’m going to guess it’s not Ford, but that is the #1 brand on the Interbrand 2014 ranking of the best global green brands.

Back in 2012, I wrote a post here for … Read the rest


walgreens

Earlier this year, Google announced Project Tango, an effort with a specific goal—”to give mobile devices a human-scale understanding of space and motion.”

In partnership with research labs, industrial partners, universities, and more from nine countries, the Project Tango team is using the past decade of work in robotics and computer visioning to develop a mobile phone that can scan and map 3D environments.

Google is also working with professional developers to find innovative … Read the rest


google plus icon watercolor

Google+ will be three years old on June 28, 2014 (Google+ brand pages won’t turn 3 until November 8, 2014), and a new infographic from DPFOC is filled with facts and stats about Google’s latest attempt at social networking.

As you can see in the infographic, Google+ has over 300 million users, and while that is a very large number of people, it is still only a quarter of the users that Facebook … Read the rest