Corporate Eye

Susan Gunelius

She has nearly 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Susan also appears at in-person and virtual events where she speaks about marketing, branding, social media, and more (visit www.SusanGunelius.com for more information). You can connect with her on Twitter, Facebook or LinkedIn.

Find Susan Gunelius:

 

walgreens

Earlier this year, Google announced Project Tango, an effort with a specific goal—”to give mobile devices a human-scale understanding of space and motion.”

In partnership with research labs, industrial partners, universities, and more from nine countries, the Project Tango team is using the past decade of work in robotics and computer visioning to develop a mobile phone that can scan and map 3D environments.

Google is also working with professional developers to find innovative … Read the rest


google plus icon watercolor

Google+ will be three years old on June 28, 2014 (Google+ brand pages won’t turn 3 until November 8, 2014), and a new infographic from DPFOC is filled with facts and stats about Google’s latest attempt at social networking.

As you can see in the infographic, Google+ has over 300 million users, and while that is a very large number of people, it is still only a quarter of the users that Facebook … Read the rest


online shopping cart mobile

New research from comScore and UPS reveals that 82% of U.S. consumers prefer to research products online rather than in a brick and mortar store or catalog (18%). When they’re ready to make a purchase, 55% prefer to do so online vs. 45% who prefer to buy in brick and mortar stores or print catalogs.

These are just some of the interesting statistics from the third annual UPS Pulse of the Online Shopper StudyRead the rest


ritz carlton luxury hotel

Luxury brands are prioritizing mobile marketing more every day. Luxury brand mobile apps are common today, but luxury hotel brands are still struggling to find success with mobile consumers.

According to The Digital IQ Index from L2, luxury hotel mobile sites are lacking fundamental functionalities that are offered by online travel agent mobile sites like Kayak, Travelocity, and Expedia. Consumers want to quickly and easily find and book a hotel using their mobile devices, but … Read the rest


coca cola world cup 2014 brazil

Crowdsourcing isn’t just for raising money for startups and personal projects anymore. Today, crowdsourcing is an important part of brand marketing. Not only can you crowdsource content for your brand’s blog, Facebook Page, and so on, you can also crowdsource for marketing campaigns.

Many brands are having great success using crowdsourcing as an integral part of recent marketing campaigns. Two excellent examples are discussed below—Coca-Cola and Bic.

Coca-Cola Happiness Flag

In the months leading up … Read the rest