For the past 14 years, MailerMailer has been conducting an annual email marketing study. This year’s Email Marketing Metrics Report, which was released this month, analyzed 1.18 billion email messages that were sent during 2013. Email marketing is still an extremely effective marketing tool, so brand marketers should pay attention to these findings.
The good news is that email marketing open rates increased in 2013. The bad news is that click rates decreased in … Read the rest