Susan Gunelius

She has nearly 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Susan also appears at in-person and virtual events where she speaks about marketing, branding, social media, and more (visit www.SusanGunelius.com for more information). You can connect with her on Twitter, Facebook or LinkedIn.

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24

Apr

Senior Marketers Want Better Data to Quantify Event ROI

Senior marketers are calling for better measurement of event value to quantify return on investment (ROI). According to a study by the Chief Marketing Officer (CMO) Council and the Exhibit & Event Marketers Association (E2MA), the call to action for both marketers and event producers is to prove event value using the analytics available in “today’s advanced, data-driven and highly targeted customer engagements.”

The “Customer Attainment from Event Engagement” study comes from a survey of … Read the rest

23

Apr

IAB Traffic of Good Intent Task Force Targets Shady Web Publishers

The Interactive Advertising Bureau (IAB) is committed to raising awareness of non-intentional traffic (NIT), which is defined as the traffic to a website that “occurs without the knowledge of of a user or driven by non-human actors.” To aid its mission, the IAB has put together the Traffic of Good Intent Task Force led by John Batelle, founder and executive chairman of Federated Media, and Penry Price, president of Media6Degrees.

The Traffic of Good Intent … Read the rest

19

Apr

The Value of a Facebook Like in 2013 to Brands Reaches $174

In 2010, the value of a Facebook like was $136, but within three years, it climbed 28% to reach $174 in 2013. Those statistics come from a report from Syncapse, a social performance management platform. The company conducted its Facebook fan value study in 2010 when there were 610 million monthly active Facebook users. Today, there are 1.056 billion monthly active users on Facebook, and those users are driving revenues for Facebook. In 2010, … Read the rest

17

Apr

CPG Mobile Advertising Spending Triples in One Year

Between 2011 and 2012, consumer packaged goods (CPG) advertisers tripled mobile advertising spending. That data comes from the Millenial Media Mobile Intel Series released this week which tracked its own ad partners and combined that data with research from comScore. According to the report, mobile ad spending among CPG advertisers increased by 235% from 2011 to 2012.

During the research period, 82% of CPG mobile ad impressions were tracked on smartphones while 18% were tracked … Read the rest

15

Apr

More Devices Lead to More Media Consumption

Multi-platform media consumption and the battle of multiple screens has been a growing concern among brand marketers who fear that one device will cannibalize the audience and engagement on another device. However, the fear is unfounded and completely wrong according to research from comScore and NBC. In fact, the study reveals that more devices actually leads to more media consumption.

The study analyzed media consumption habits for the 2012 London Olympics among an audience … Read the rest