Corporate Eye

Susan Gunelius

She has nearly 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Susan also appears at in-person and virtual events where she speaks about marketing, branding, social media, and more (visit www.SusanGunelius.com for more information). You can connect with her on Twitter, Facebook or LinkedIn.

Find Susan Gunelius:

 

mouse click computer

According to research from Ebuzzing, the biggest threat to online video advertising is not click fraud but rather “click away” user behavior. In other words, users are annoyed by online video ads and click away from them when they load in their video players.

The research revealed that 36% of video ads are not viewable worldwide. Furthermore, 50% of video ads purchased directly from video publishers are not viewable, and 66% of video ads … Read the rest


mobile ad click rate graph mouse

The lifespan of a mobile ad is very short. In fact, three minutes after it displays to a user, a mobile ad has already received about 100% of the click-throughs that it will ever get.

This data comes from a study published by Andrew Waber of Chitika on Marketingland, which analyzed a single week of ad performance on the Chitika ad network. No, this is not a large study, so the results are certainly not … Read the rest


mouse click web traffic

Where does traffic to your branded website come from? Check your analytics data and it’s highly likely that Facebook will be near the top of the referrer list. That’s because Facebook now accounts for nearly a quarter (23.9%) of all traffic to websites. In other words, social referrals, particularly social referrals from Facebook, are getting more important every day.

This data comes from the 2nd Quarter 2014 Shareaholic Social Media Traffic Report. The study … Read the rest



aldi

In YouGov’s mid-2013 global brand rankings, brands from the technology sector dominated the brand buzz lists in the United States, and the same is true in the 2014 Mid-Year Global Brand Ranking. In fact, if you look at the U.S. and U.K. brand rankings, little has changed since 2013 or 2012.

The Brand Index ranking measures thousands of brands in fifteen counties each day. Global brands fared better in the mid-2014 list … Read the rest