Corporate Eye

Susan Gunelius

Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more.

She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.

Find Susan Gunelius:

 

mobile phone

Remember when you had to be very careful about the content and offers you displayed on your brand website because dial up speeds were so slow? Can you remember when mobile phones were analog only? How about when text messaging from one mobile device to another debuted, but the high cost of each message meant that many people still carried pagers? Remember?

If not, then you’re too young and you missed out on having to … Read the rest



global brand value

Interbrand has released its 15th annual ranking of the best global brands, and the 2014 list reflects a lot of brand value growth in all industries.

The ranking is developed based on Interbrand’s analysis of three things: the financial performance of the branded product and service, the role the brand plays in influencing consumer choice, and the strength the brand has to command premium prices or to secure earnings for the company.

Overall, the … Read the rest


online brand ambassadors

“The reach of Facebook paid brand posts is dropping.” That quote comes from Michael Fisher, president of Yes Lifecycle Marketing, whose company just released the results of a survey of more than 500 active social media users. According to the data, getting Facebook users to share information and deals about your products and services is far more important than you might realize.

In total, 34% of active social media users have shared some kind of … Read the rest


digital map

New research from Ascend2 identifies just how big the gap is between the most effective digital marketing initiatives and the digital marketing initiatives that are easiest to execute.

A total of 333 marketing, sales, and business professionals from around the world were interviewed for the Digital Marketing Strategy study, and an overwhelming majority (89%) reported that their digital marketing was very successful or successful to some extent.  More than one out of two respondents (51%) … Read the rest