Corporate Eye

Susan Gunelius

She has nearly 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Susan also appears at in-person and virtual events where she speaks about marketing, branding, social media, and more (visit www.SusanGunelius.com for more information). You can connect with her on Twitter, Facebook or LinkedIn.

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buy now

The psychology of consumer behavior is one of my favorite subjects, so I was thrilled to stumble on an infographic from Help Scout (shown at the end of this article), which shares 10 ways to convert more customers using psychology.

Consumers are human beings, and human beings are innately influenced by their emotions and their psychological makeups. The psychology and philosophy of branding, marketing, needs, and actions are intrinsically linked. Ignore consumer psychology, and your … Read the rest


euros dollar growth

Want to make a customer angry? Offer them an upsell that is unrelated to their original purchase.

Want to make them angrier? Offer them that same upgrade again.

Want to make them so angry that they won’t buy your brand again and will tell other people not to buy it either? Offer them that same upgrade one more time.

Making one more sale and increasing per-customer sales numbers are important for most businesses. However, upsell … Read the rest


digital coupons

The State of Digital Coupons report from RetailMeNot and Forrester Consulting reveals that digital coupons are still a critical method of building brand loyalty and generating sales.

In fact, coupons are the most effective method of influencing customer purchase decisions with survey respondents ranking coupons twice as effective as sales (59% vs. 28%) and more than six times more effective than daily deal vouchers (9%).

Furthermore, more than two out of three consumers believe that … Read the rest


smartphone digital consumer

The generation gap among digital consumers in the U.K. keeps getting bigger according to new research from Ofcom.

Every day, more people consume more digital media, content, and communications. The research found that the average U.K. adult spends over half of their waking hours engaged in some kind of media or communications activity. The use of multi-screen multi-tasking by 99% of U.K. adults enables them to conduct 11 hours of communications and media activities … Read the rest


googleplex

What does your brand promise to consumers? Does your company culture reflect that promise?

Your employees are your most powerful brand advocates. Do they believe your brand promise? Do they live that promise every day at work?

If your company culture doesn’t match your brand promise, then there is no reason for employees to believe it or advocate your brand. Instead, they’ll be reminded every day that the company’s message to customers is very … Read the rest