She has nearly 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Susan also appears at in-person and virtual events where she speaks about marketing, branding, social media, and more (visit www.SusanGunelius.com for more information). You can connect with her on Twitter, Facebook or LinkedIn.
Find Susan Gunelius:
Think your customers aren’t using mobile devices to shop? Think again.
New research from market research firm Arbitron Mobile found that 66.8% of U.K. smartphone owners used mobile commerce apps in March 2013. That number is higher than any other country included in the study (United States =55.9%, Germany = 57.6%, and France = 52.5%).
The report also shows that U.K. smartphone owners spend the most time using mobile commerce apps and shopping with their … Read the rest
Today, brand marketers have access to more data than ever, but there is a new kind of data you might not be accessing yet. It’s called emotions analytics.
Tel Aviv, Israel-based Beyond Verbal has launched a patented voice recognition technology that can extract, decode, and measure an individual’s full set of emotions and character traits from that person’s raw voice in real-time (i.e., as they speak). Using this data, the technology can detect moods, attitudes, … Read the rest
If your email marketing messages don’t format correctly on mobile devices, 70% of people who receive them will delete them and 30% will unsubscribe. Those statistics come from the 2013 Consumer Views of Email Marketing report from BlueHornet Networks, Inc., and it represents a huge opportunity cost that brand marketers can’t afford to risk.
According to the research, two out of three email users in the United States sort through email messages on their mobile … Read the rest
Which mobile operating system is driving the most internet traffic? That’s an important statistic for marketers, but most don’t know the answer. In fact, the result might surprise you.
Despite higher market share for Google’s Android mobile devices, the Apple operating system, iOS, drives more internet traffic according to the new “State of Mobile Benchmark” study by Adobe.
In the United Kingdom, Germany, China, the United States, France, and Japan, iOS internet traffic from … Read the rest
Finally, brands are moving away from the 3D, Web 2.0 logo trend that has dominated logo design in recent years and going back to simpler logo designs that pass the one-color logo test with flying colors.
News of the upcoming iOS 7 from Apple tells us that the new interface will return to the simpler logo and icon designs of the past, and now, Facebook has launched a revamped “f logo” design that removes all … Read the rest
