Corporate Eye

Susan Gunelius

She has nearly 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Susan also appears at in-person and virtual events where she speaks about marketing, branding, social media, and more (visit www.SusanGunelius.com for more information). You can connect with her on Twitter, Facebook or LinkedIn.

Find Susan Gunelius:

 

local marketing business map

Local marketing is becoming more competitive every day and online consumer reviews play a large part in motivating consumers to make purchase decisions. For the fourth year, BrightLocal conducted its annual Local Consumer Review survey and found that online consumer reviews are critical to small businesses and large businesses operating on a local level.

BrightLocal surveyed 5,000 consumers in its Local Consumer Panel with 2,104 people responding (90% from the U.S. and 10% from Canada). … Read the rest


pinterest target most pinned

Pinterest is an effective social media marketing tool, but few brands are actually using it effectively to connect with their target audiences.

Before you launch your Pinterest marketing initiatives, consider how your audience uses Pinterest. It’s used differently by different groups of people, and it’s used differently than any other social media site.

For example, people pin content in a fairly structured manner. Pins are related to categories in users’ minds and those categories turn … Read the rest


orkut

Just two weeks ago, I wrote an article for Corporate Eye about Google+ turning three years old and Google’s strategy for the future. A few days later, Google announced that it would be shutting down Orkut.

What is Orkut? If you don’t live in Brazil, you might not know the Orkut brand. Long story short, Orkut is a Google-owned social network. Back in 2004, over half of Orkut’s traffic was from the United States, but … Read the rest


mcdonalds hamburger

A survey of over 32,000 Consumer Reports magazine subscribers in the United States ranked McDonald’s hamburgers as the worst of 96,200 dining experiences at 65 national and regional fast and casual restaurant chains serving hamburgers, Asian, pizza, sandwich, chicken and Mexican foods.

The most important finding of the study for these restaurant chains is that they’re missing the key to fully satisfying customers today, particularly the millennial audience segment. According to the survey findings, only … Read the rest


green globe green brands

Interbrand has released its ranking of the best global green brands in 2014, and the results might surprise you.

What brands come to your mind when you think of “green.” What about when you think about the broader term of sustainability?

I’m going to guess it’s not Ford, but that is the #1 brand on the Interbrand 2014 ranking of the best global green brands.

Back in 2012, I wrote a post here for … Read the rest