Ever remember handing out a bulging folder packed with all your company’s details, press releases, and bios, called a ‘press kit’? Well the good news is, no-one has to lug around those heavy folders any more.
The Digital Switchover
Since the digital age is upon us, press kits as we know them have changed immensely, moving into an online format now known as a ‘newsroom’. The beauty of this new format is that, not only … Read the rest