John Palizza

John works with strategic communications and consulting firm Three Part Advisors, to assist them in their investor relations practice, and is a Lecturer in Management at Rice University’s Jones Graduate School of Management, where he teaches investor relations. Prior to this, John was in charge of investor relations for Sysco Corporation and Walgreen Co. He holds a MBA from the Kellogg Graduate School of Management at Northwestern University and a law degree from Loyola University of Chicago.

You can learn more about John’s thinking about investor relations at his blog, Investor Relations Musings.

Find John Palizza:

May

Using Simple Math to Inform Your Disclosure Policy

One of the main channels of communications between corporations and investors are sell side analysts. They are useful in any number of ways, including as industry experts, creators of detailed financial models of the companies they cover, entry points to very sophisticated sales forces and as the ones who have a recommendation on your company’s stock. However, how they spend their time is often misunderstood.

Based on personal experience, the perception among corporate executives … Read the rest

Dec

More on Marketing, Corporate Life Cycles and Investor Relations

Previously, I wrote about the commonality between the product life cycle chart and corporate life cycles and some of the implications this has for investor relations.

To recap, where you are in terms of your corporate life cycle is a large determinant in whether you get Growth, Growth at a Reasonable Price (GARP), Value or Deep Value investors. As each of these different styles of investors is willing to pay differing amounts for your future … Read the rest

Nov

Marketing, Corporate Lifecycles and Investor Relations

In marketing there is a well-known graph known as the Product Lifecycle Curve, which I’ve set out below.

The graph illustrates how successful products are first brought to market and purchased by early adopters, then go through phases of rapid takeoff and swift growth. Once the product has achieved wide spread acceptance, the growth begins to slows down, eventually reaching a period of maturity. Mature products run their course and inevitably decline sets in.

The … Read the rest

Oct

Marketing, Investor Relations and the Pareto Principle

In academia, professors almost never express something in clear understandable prose when a jargon filled expression can be used. Hence, the title of today’s post. Pareto Principle is the fancy name academics give to the 80/20 rule; that is, that 80 percent of effects come from 20 percent of the causes, or to put it another way, the few (20 percent) are vital and many (80 percent) are of little consequence.

This comes into play … Read the rest

Sep

Finding the Hook – More on Marketing and Investor Relations

In marketing there is a concept known as the “hook”, which is the theory that a product or service needs to have a catchy saying or phrase to grab customers’ attention. An extreme example of this is the story about American popular/country singer Mac Davis who after one of his songs was rejected by his record label because it didn’t have a hook, got mad and wrote the song, “Baby Don’t Get Hooked On Me” … Read the rest

John Palizza

Using Simple Math to Inform Your Disclosure Policy

More on Marketing, Corporate Life Cycles and Investor Relations

Marketing, Corporate Lifecycles and Investor Relations

Marketing, Investor Relations and the Pareto Principle

Finding the Hook – More on Marketing and Investor Relations

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