Corporate Eye

Cynthia Giles

Cynthia Giles has followed a serpentine career path from academia to publishing to marketing and design to information technology and corporate communications. There’s plenty of detail about this journey at, but briefly--the common theme has been ideas, and how to present them effectively. Along the way, she became an accidental expert on data warehousing and business intelligence, and for the past ten years she has combined corporate contracting with an independent consulting practice that focuses on marketing strategy for smaller businesses and non-profits. Having spent quite a bit of time looking for work, and anywhere from two weeks to two years inside a wide variety of American companies—she has given much thought to what works (and what doesn’t) when it comes to creating a great employment fit.

Find Cynthia Giles:


Last week Katherine Ratkiewicz, a Senior Research Analyst at the Human Capital Institute, published a thought-provoking post on one of the HCI blogs.  Ratkiewicz recaps recent events in the U.S. that have prompted a national discussion about civility, and suggests the discussion should extend to workplaces as well as political institutions.

Office politics can be just as intense as any election campaign, and there’s no doubt that once toxic talk gets started in an organization, … Read the rest

I usually make time to watch MSNBC’s early morning weekend show Your Business.  And just about every week, I see something interesting and think “I should blog about that”—but then I think . . . small biz/SOHO/entrepreneurial ideas aren’t very relevant for a corporate audience.

Now that I’ve turned it over in my mind several times, though, I’ve decided that some “small” ideas really do apply well to “big” companies.  Two of the regular … Read the rest

The fifth annual Global Gender Gap Report from the World Economic Forum (WEF) “assesses 134 countries on how well they divide resources and opportunities amongst male and female populations.” The report measures the gender inequality gap in four areas:

  • Economic participation and opportunity
  • Educational attainment
  • Political empowerment
  • Health and survival

Good news: The United States has finally broken into the Top 20, after hovering around 30 for the first four years of the report.

Bad Read the rest

As noted in the previous post about candidate experience, Peter DeVries offers some interesting suggestions about talent technology in his post on Overcomplicating the Candidate Experience.


Problem 1: “You have a compelling story to share with candidates, but based on the current paradigm with ATS (Applicant Tracking System) providers, you lose much of your ability to tell that story when, where, and how you want to tell the story.”

Solution: “Some ATS … Read the rest

HR provocateur Gerry Crispin asked some good questions recently in The Candidate Experience: Is it just Smoke and Mirrors? The point of his post:  seems like people (on both sides of the process) would take the quality of the candidate experience more seriously if it were really important.  There followed an interesting exchange of opinions from commenters!

Summing up for the majority was recruiter Jerry Albright who puts it this way:  “Know what experience a … Read the rest