Corporate Eye

Lucy Nixon

Lucy Nixon is the editor at Corporate Eye, which helps clients to amplify their core messages and brand through the corporate website. Lucy is responsible for developing and managing the Corporate Eye blog and for producing reports to clients on website best practice by industry and stakeholder.

She also developed the Corporate Eye approach to benchmarking corporate websites, so she’s reviewed more corporate websites than she likes to think about.

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Social media allows businesses to take their products and services to the next level by actively harnessing the power of the crowd. More typically this involves turning users into unknowing promoters, but it can also be an excellent way to target strategic business partners. Incentivized campaigns on major social media outlets such as Facebook, Twitter, and Google Plus give regular users a sense of ownership and involvement in the company and its products, but there … Read the rest


Today’s post comes from Mitch Perkal, who offers some thoughts on managing your relationships with your customers.

Leveraging Social Media for Customer Relationship Management

As individuals continue to use social media more and more as their primary means of communication, it is essential for businesses to stay ahead of the curve. In today’s world, it is important that all companies have a robust and wide reaching social presence. If customers are using these media for … Read the rest


Since 1942, when Roy Plumley came up with the Desert Island Discs format, people have been refining their pick-list for their top 8 pieces of music, just in case they are invited to be a castaway on the BBC’s desert island.

Once down to 8 tracks, they have to choose just 1 as their ultimate desert island disc.

No doubt each variant of someone’s list represents just a snapshot, and if asked a little later, … Read the rest

Are you going to the Responsible Business Summit?

It’s next week, so you’ve not got long to clear your diary, but it does look good. (See the agenda).

Key topics for discussion include:

  • Collaboration
  • Stakeholder Engagement
  • Trust
  • Supply Chain
  • Resource Constraints

I’m particularly looking forward to the discussions on resource scarcity. This is a growing area of interest for companies; for example, water usage is increasingly monitored and reductions sought as part … Read the rest


I invited Danny Gallagher to contribute a post today about social media and business reputation.

Social media and the business world have become just as intertwined as having a website or a phone number. It not only helps a business establish their online reputation, but it also makes it easier for businesses to reach and communicate with their customers.

However, it can also present a serious downside if it’s not used properly. founder Michael … Read the rest