Corporate Eye

Lucy Nixon

Lucy Nixon is the editor at Corporate Eye, which helps clients to amplify their core messages and brand through the corporate website. Lucy is responsible for developing and managing the Corporate Eye blog and for producing reports to clients on website best practice by industry and stakeholder.

She also developed the Corporate Eye approach to benchmarking corporate websites, so she’s reviewed more corporate websites than she likes to think about.

Find Lucy Nixon:

 

international-presentations

Many of you work in multinational companies, and so are likely to need to present to audiences of different nationalities, whether it is an internal or an external presentation.

I invited Cathy Wellings of Communicaid to share some of her advice in a guest post today; of course, much of what Cathy discusses is also relevant to the presentation of your corporate website.

Over to you, Cathy!


Challenging and daunting, yet rewarding and at times … Read the rest


patagonia

Patagonia, Inc. sells high-end outdoor clothes. That’s their bread and butter. But they don’t just do clothes like any normal company. No, Patagonia is a clothes retailer with an explorer’s impulse, an environmentalist’s conscience, a traveller’s spirit and a web designer’s digital nous.

That last trait is very important – Patagonia has a cutting edge website. It’s through Patagonia’s website that we have come to understand that it’s a trendy, up-to-date corporate that has a … Read the rest


power-of-we

‘We’ can mean something different every time you say it.

For a business, apart from being self-referential (‘we do this’), ‘we’ usually means business + stakeholder.

Here are six types of ‘we’ where working together on responsibility activities creates more than working alone:

  1. Where ‘we’ = business + customer

    There have been a number of initiatives where businesses and customers have combined their efforts on particular corporate responsibility projects. Many of these are in the

  2. Read the rest


Mcdonalds

I invited Jordan Mendys to write a post for us today. His photos are lovely (do go and look at them) and I thought he’d have some interesting views about the visual aspects of the corporate website.

His point about intentionality, detail and tone is an extremely important one, whether you are considering your first corporate website or maintaining the latest iteration of a long-standing web position.

Visualizing Your Corporate Website

When it comes to … Read the rest


intern-maze

The following post is written by Nicola Medici, a 3rd year Economics Student from Loughborough University. She has recently completed a years internship on the FMP programme with GE, having applied to (and been through the application process for) many companies while looking for a year-long internship as part of her degree.

I thought you might find the view ‘from the other side’ interesting…

How Students Find an Internship

For many second year students, … Read the rest