Lucy Nixon

Lucy Nixon is the editor at Corporate Eye, which helps clients to amplify their core messages and brand through the corporate website. Lucy is responsible for developing and managing the Corporate Eye blog and for producing reports to clients on website best practice by industry and stakeholder.

She also developed the Corporate Eye approach to benchmarking corporate websites, so she’s reviewed more corporate websites than she likes to think about.

Find Lucy Nixon:

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May

Make it Memorable: Telling Stories

I invited Andrew Brammer, a Distinguished Toastmaster from Toastmasters International, to write a guest post for us about storytelling in corporate presentations. You’ve almost certainly heard of Toastmasters, a worldwide organisation that teaches public speaking, leadership and communication. If you’ve not yet discovered them, do follow the links to find out more.

Over to you, Andrew!

How Stories Can Be Essential For The Corporate Presenter

What have Johnny Rotten, Tracey Emin and Samuel Beckett … Read the rest

May

A Barrelful of Cookies

Over the last few days, I visited every FTSE 100 corporate website to see how they are responding to the European Union Cookie Law.

Obviously things are changing very fast, since the extension period for compliance ends on 26 May, but I found the following good practices at the time I looked…

I like

1 website (BT) explicitly asks for consent via a pop-up from the footer bar. BT has received a

… Read the rest

May

Only 5% Say Yes to Cookies

Worried that the new European Union Cookie Law is going to adversely impact your online business?

Many people see the new Cookie Law as potentially putting up a barrier to website visitors, or putting them off so that they are less likely to browse.

We don’t sell anything directly via our site here at Corporate Eye, so our business would not be put at risk by any ‘cookie barrier’, but we do use cookies—especially to … Read the rest

May

Importance of Following Your Twitter Fans

Jessica Sanders offers a guest post about Twitter for us today, discussing some options for following back your Twitter fans.

As a company on Twitter, or any other social network for that matter, it’s critical that you show your fans and customers that they are very important to you. Social networks are for connecting with others on a personal level, thus customers connect with you to engage and communicate. Following your Twitter fans back is … Read the rest

May

Who Benefits More From Using Social Media: Large or Small Businesses?

Christine Kane, a graduate in Communication and Journalism, offered us a guest post discussing social media in small and large businesses. Which benefits more? Let us know what you think in the comments below.

Over to you, Christine…

Who Benefits More From Social Media Usage: Large or Small Businesses?

Every business, whether large or small, can benefit from social media usage in terms of internet marketing and brand awareness, but is it small or big … Read the rest