Corporate Eye

Lucy Nixon

Lucy Nixon is the editor at Corporate Eye, which helps clients to amplify their core messages and brand through the corporate website. Lucy is responsible for developing and managing the Corporate Eye blog and for producing reports to clients on website best practice by industry and stakeholder.

She also developed the Corporate Eye approach to benchmarking corporate websites, so she’s reviewed more corporate websites than she likes to think about.

Find Lucy Nixon:

 

volvo-human-rights

It’s easy for a company to say ‘We support the Universal Declaration of Human Rights’ on their website. Indeed, it would be astonishing to find a company prepared to say that it didn’t.

But how can you demonstrate that you genuinely do, and that you actively consider human rights in your business? Showing is always better than telling…

Here are a few examples of what some of the biggest companies do when discussing human rights … Read the rest


servant attitude - butler

I invited David Geer, a technology writer, journalist and editor, to write a post for us today about the approach to take to B2B social media engagement.

Over to you, David…

A good servant is comfortable putting the needs of others first. Is this how you position your business when engaging other businesses through social media?

When applying a servant attitude to B2B social media engagement, businesses must brand themselves in such a way that … Read the rest


tomorrows-world

Tomorrow’s World was the BBC’s flagship science programme for decades, and – as I remember it – always predicted an exciting future. One of the 1979 editions included a prototype for a cordless telephone… others included an item on the office of the future, and on the first home computer terminal.

Here we are in that future, and yes, we have mobile phones and ‘home computers’. (No robots in my office yet though).

And the … Read the rest


speed-response

While B2C organisations are adopting social media marketing strategies at a fast pace, much of the B2B world is being left behind, with many of these companies believing that their potential customers do not spend time connecting with brands on these kinds of websites.

However, Forrester found that 100 per cent of business decision-makers are using the likes of LinkedIn and Facebook for work purposes, with the vast majority reading brand blogs, watching videos and … Read the rest


embarrassment

Today’s post is from Alastair Kane, and looks at potential faux pas for companies in social media.

Social media. The contemporary consumers’ communications channel of choice. Addictive, all-knowing and all-important for maintaining a business’s reputation, social media knows what you’ve done, where you’ve been, and dictates where you’re going – the last thing companies want to do is sabotage their social standing.

But strategised corporate social media is entirely different to social for pleasure. So … Read the rest