Corporate Eye

Lucy Nixon

Lucy Nixon is the editor at Corporate Eye, which helps clients to amplify their core messages and brand through the corporate website. Lucy is responsible for developing and managing the Corporate Eye blog and for producing reports to clients on website best practice by industry and stakeholder.

She also developed the Corporate Eye approach to benchmarking corporate websites, so she’s reviewed more corporate websites than she likes to think about.

Find Lucy Nixon:

 

I invited Stuart Hearn, who has worked in HR for over 20 years, to write a post for us about how internal communication can affect external communication.

What’s in Your Tone? How to Communicate Effectively

It’s not just what you say, it’s how you say it.

Getting your point across while simultaneously acknowledging the point of the person you’re talking to isn’t always easy — particularly if the other person is an employee receiving feedback, … Read the rest


I invited Joseph O’Brien—a writer with an interest in media and technology—to write a post for us about online video and storytelling.

Once upon a time…more like Once upon a click: video narratives are increasingly the medium in which people choose to tell their brand stories. The power of narrative storytelling transcends different media, but storytelling and video particularly thrive in the digital marketplace. The power of online video as endlessly interactive and Read the rest


So you’ve developed a shiny new website to perform a particular function for your customers. It replaces a working, but rather visually dated, site.

What are the most important things to do before you put it live?

Well, testing it, for one thing. Ensuring that you have a rollback option, so that you can put the previous version back up if you need to, is also important. And checking that all your surrounding processes still … Read the rest


I invited Alice Williams, who has a particular interest in corporate communications, to write a post for us about diversity, and how best to communicate this on your corporate website.

What Corporate Diversity Means for Your Company — and 4 Companies Doing It Right

If you’re looking to foster innovation and cooperation in your company during the coming year, it may be time to examine your corporate diversity culture.

For those unfamiliar with the term, … Read the rest


Based in the UK?

Exactly how will your company be affected by the result of the referendum on the UK’s membership of the EU—whichever way it goes?

This is going to be a big issue over the next year or so, depending on when the date of the vote is set to be. It may even be this summer, according to comment over the weekend, which means less time to prepare than you might think… … Read the rest