Lucy Nixon is the editor at Corporate Eye, which helps clients to amplify their core messages and brand through the corporate website. Lucy is responsible for developing and managing the Corporate Eye blog and for producing reports to clients on website best practice by industry and stakeholder.
She also developed the Corporate Eye approach to benchmarking corporate websites, so she’s reviewed more corporate websites than she likes to think about.
Find Lucy Nixon:
Given the ever-increasing importance of video to the corporate website, I invited Neil Davidson to talk about creating the right tone of voice in your corporate videos. Neil founded My Web Presenters, which has won a number of awards over the last 20 years, so he knows a thing or two about video…
Over to you, Neil
Getting the tone of your corporate video right will … Read the rest
Test Becoming a brand sponsor of the Olympic Games is an expensive investment, and that investment doesn’t usually lead to an immediate uptick in sales. Instead, Olympics sponsorship typically delivers more long-term value in terms of increased brand awareness and reputation.
In fact, it could be argued that employees get more excited about Olympic Games sponsorships (and clients who often get free tickets to Olympics events thanks to those sponsorships) than consumers. Results from a … Read the rest
I invited Sara Fletcher to write a guest post on emotional intelligence for us; an interesting and very relevant topic for corporate communicators with the needs of many stakeholders to balance.
Over to you Sara…
In any workplace scenario, communication is an essential component to ensure smooth workflow. And in corporations, where members number in the hundreds and thousands, clear communication is a must in every situation. … Read the rest
Reading New Scientist (print version) over lunch yesterday, I noticed that of the 13 companies (not agencies) advertising jobs:
Apart from the fascination of unfamiliar job titles (Environmental Fate scientist?), there are … Read the rest
I recently invited Mariana Ashley to write about how to make a corporate website appeal to students.
Working in the online realm can be a difficult game for small businesses and major corporations alike. With aspects of online business and online interests always fluctuating and changing, it can be difficult for business people and marketers working to stay relevant online to keep up. That being … Read the rest
