Corporate Eye

Lucy Nixon

Lucy Nixon is the editor at Corporate Eye, which helps clients to amplify their core messages and brand through the corporate website. Lucy is responsible for developing and managing the Corporate Eye blog and for producing reports to clients on website best practice by industry and stakeholder.

She also developed the Corporate Eye approach to benchmarking corporate websites, so she’s reviewed more corporate websites than she likes to think about.

Find Lucy Nixon:

 

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One year in, what lessons are there to learn about implementing the new strategic report?

At Communicate’s next conference in London, Evolution of the Annual Report, which will take place in early October, attendees will hear from a variety of speakers to find out how the first year of the new-style report has gone, and to hear best practice advice for next year’s reporting cycle.

We love to discover new best practice, and … Read the rest


lancaster-onboarding

If you’re based here in the UK, you’ll be bracing yourself for pictures in the papers tomorrow of young people embracing each other happily, or jumping in the air, waving bits of paper. They’re already on schools’ websites, and online…

Yes, it’s Results Day today, and I’ve been to school twice (A-levels and AS-level results). I did spot a genuine embracing scene (though no jumping).

Of course, things move faster these days than they used … Read the rest


sharing-best-practice

Earlier this year, I was cold-called at home by a research agency wanting to know my views on oil companies (their corporate image/reputation/behaviour/media coverage) – and of course, about one in particular.

It was a fascinating exercise to go through, given what we do, and it was interesting to think through how one’s perception of a company changes over time. I’d have loved to see the results of the research.

I’m obviously on some kind … Read the rest


mustang-infographic

I’ve been thinking about infographics and corporate communications recently, having noticed how more and more companies are including them in their corporate websites – typically in the Media section, or in the About Us section. So I was delighted when Scott Huntingdon suggested that he write a post about infographics. Over to you, Scott…

Infographics are popping up all over the place, in everything from small business blogs to how-to slides, corporate emails to online … Read the rest


I invited Dylan Brown to contribute a post today exploring potential trends in content marketing in 2014… over to you, Dylan!

Content Marketing Trends to Look Out For in 2014

Over the past few years content marketing has exploded in popularity, with businesses from all different industries fighting to grab the attention of online consumers.

It makes sense too, as brands with an effective content marketing strategy have the opportunity to form relationships with their … Read the rest