Corporate Eye

Lucy Nixon

Lucy Nixon is the editor at Corporate Eye, which helps clients to amplify their core messages and brand through the corporate website. Lucy is responsible for developing and managing the Corporate Eye blog and for producing reports to clients on website best practice by industry and stakeholder.

She also developed the Corporate Eye approach to benchmarking corporate websites, so she’s reviewed more corporate websites than she likes to think about.

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We all know that the way we consume content online is changing fast. I invited Jon Mowat to tell us how he sees the best way to approach video marketing, given these changes…

Over to you, Jon!

Video marketing has changed.

Gone are the days of creating elaborate advertising and putting it out as identical videos, across as many platforms as you can think of. In today’s interactive world people aren’t just consuming video content … Read the rest


Today’s post is by Ryan Chester, who wanted to talk about automating marketing – and how it can go wrong. Over to you, Ryan!

Besides being the current buzzword, marketing automation has become a large thing, and a real thing. There are many billion dollar players in the space.

As an executive in a large corporation you’re constantly evaluating what software to invest in, and among them marketing automation software sits near the top. It … Read the rest


What keeps a CEO awake at night?

Obviously there are a lot of answers to that question, but reputation and recruitment are both high on the list of worries. And they are related… Damage to a company’s reputation doesn’t only have an effect on sales, it can weaken the employer brand; a weak employer brand can mean it becomes more difficult to recruit good candidates – and where a big issue for many companies is … Read the rest


I recently invited Carl Jones, founder and MD of Technically Compatible, to write a post for us about social media recruiting. Technically Compatible offer online skills testing software for recruitment.

Over to you Carl!

The permeation of social media into society has drastically altered the way individuals and companies interact with one another. There are now a myriad of channels at a brand’s disposal to get their message across. Recruitment in the digital age … Read the rest


It is all too easy for statements about equality and diversity to become unread boilerplate on a corporate website. After all, not many can acceptably say that their company is institutionally discriminatory, or are going to say that they deliberately recruit only Oxbridge-educated white men.

So how can you avoid the boilerplate text, and demonstrate that – for your company – diversity really is important, and that you truly do try to treat everyone equally?… Read the rest