We often get asked about the best way to approach the corporate website when it is to be used by people speaking different languages across the world. I invited Pascale Chauvot to discuss the issues involved in communicating across borders, and the importance of glocalisation.
ARE YOUR MARKETING COMMUNICATIONS GETTING LOST IN TRANSLATION?
As businesses globalise, new challenges arise that the organisation may not have considered when they simply operated in their own country. Marketing … Read the rest