Corporate Eye

Lucy Nixon

Lucy Nixon is the editor at Corporate Eye, which helps clients to amplify their core messages and brand through the corporate website. Lucy is responsible for developing and managing the Corporate Eye blog and for producing reports to clients on website best practice by industry and stakeholder.

She also developed the Corporate Eye approach to benchmarking corporate websites, so she’s reviewed more corporate websites than she likes to think about.

Find Lucy Nixon:

 

plain-language

Mike Miranda from the Clear Law Institute offered to write a post for us about communicating compliance requirements in plain language. I spend a lot of time reviewing corporate websites, and sometimes the compliance sections are the hardest (and slowest), because of the complexity of the language, and the density of the information. Plain language matters!

Over to you, Mike…

When we talk to each other we generally speak in plain language. Have you ever … Read the rest


scent-springer-spaniel

Have you ever taken an English Springer Spaniel for a walk? They hunt about, quartering the ground, following their noses down trails and truffling in the undergrowth to track down whatever it is that has seized their attention. And they come back wet, covered in mud and burrs, but triumphant with the excitement of the find.

I spend at least part of every day taking an extended walk through corporate websites. I’m looking to see … Read the rest


usability

If your website is causing your staff to have to work around it, or perhaps even duplicate the work of the website, then it is time to review the site’s design and functionality.

Every time you find yourself explaining to a customer that there’s a problem with the website it should serve as a reminder to get it fixed—or, if you’re in a big company, to get a message to those responsible for the site … Read the rest


omniscreening

We all know that the way we consume content online is changing fast. I invited Jon Mowat to tell us how he sees the best way to approach video marketing, given these changes…

Over to you, Jon!

Video marketing has changed.

Gone are the days of creating elaborate advertising and putting it out as identical videos, across as many platforms as you can think of. In today’s interactive world people aren’t just consuming video content … Read the rest


marketing-automation

Today’s post is by Ryan Chester, who wanted to talk about automating marketing – and how it can go wrong. Over to you, Ryan!

Besides being the current buzzword, marketing automation has become a large thing, and a real thing. There are many billion dollar players in the space.

As an executive in a large corporation you’re constantly evaluating what software to invest in, and among them marketing automation software sits near the top. It … Read the rest