Today’s post is from Alastair Kane, and looks at potential faux pas for companies in social media.
Social media. The contemporary consumers’ communications channel of choice. Addictive, all-knowing and all-important for maintaining a business’s reputation, social media knows what you’ve done, where you’ve been, and dictates where you’re going – the last thing companies want to do is sabotage their social standing.
But strategised corporate social media is entirely different to social for pleasure. So … Read the rest