Corporate Eye

Lucy Nixon

Lucy Nixon is the editor at Corporate Eye, which helps clients to amplify their core messages and brand through the corporate website. Lucy is responsible for developing and managing the Corporate Eye blog and for producing reports to clients on website best practice by industry and stakeholder.

She also developed the Corporate Eye approach to benchmarking corporate websites, so she’s reviewed more corporate websites than she likes to think about.

Find Lucy Nixon:

 

I invited Dylan Brown to contribute a post today exploring potential trends in content marketing in 2014… over to you, Dylan!

Content Marketing Trends to Look Out For in 2014

Over the past few years content marketing has exploded in popularity, with businesses from all different industries fighting to grab the attention of online consumers.

It makes sense too, as brands with an effective content marketing strategy have the opportunity to form relationships with their … Read the rest


lost-in-translation

We often get asked about the best way to approach the corporate website when it is to be used by people speaking different languages across the world. I invited Pascale Chauvot to discuss the issues involved in communicating across borders, and the importance of glocalisation.

ARE YOUR MARKETING COMMUNICATIONS GETTING LOST IN TRANSLATION?

As businesses globalise, new challenges arise that the organisation may not have considered when they simply operated in their own country. Marketing … Read the rest


video-wall

I invited Joe Cox to discuss Pinterest and video marketing. Pinterest is becoming ever more significant as a referral tool; would including it in your video marketing campaign work for you?

The Rise of a Real Heavyweight

As the fastest growing social network on the planet and the second largest driver of traffic to publishers after Facebook, Pinterest has become impossible to ignore from a marketing perspective. Pinterest now refers more traffic than Twitter, … Read the rest


the-magic

What do you call that object you use to change the channels when you’re watching television?

In our house, we call it the pointy-click, which caused huge hilarity among the teens’ friends when this was revealed. It turned out, of course, that they all used different names for it… one called it the flicker-flacker, another called it the box, and so on. Personally, I think ‘pointy-click’ is very apt.

It didn’t seem as though anyone … Read the rest


volvo-human-rights

It’s easy for a company to say ‘We support the Universal Declaration of Human Rights’ on their website. Indeed, it would be astonishing to find a company prepared to say that it didn’t.

But how can you demonstrate that you genuinely do, and that you actively consider human rights in your business? Showing is always better than telling…

Here are a few examples of what some of the biggest companies do when discussing human rights … Read the rest