Corporate Eye

Are Your Executives on Twitter and

Last week, Twitter announced a new Twitter application from Federated Media (sponsored by Microsoft) called ExecTweets.  The site is an interesting idea that allows people to follow the tweets from top business executives around the world.  You can follow the link to see a list of the executives whose tweets are already included in ExecTweets.  You can also suggest executives who tweet to be included in ExecTweets.

exectweets works somewhat like a content aggregator and a social bookmarking site combined.  In simplest terms, tweets from business executives are aggregated and delivered on, and then community members can vote content they like up or add their own comments through the Reply feature.

ExecTweets is an interesting concept for executives and brand managers to be aware of.  There is no doubt that social media is an essential part of any brand-building campaign these days, but I’m not completely sold on ExecTweets yet.  The content from the participating executives truly needs to be interesting and compelling for consumers (with whom brands want to interact) to follow. 

Of course, there does not seem to be any harm in participating in ExecTweets, but it remains to be seen if the application will be useful beyond simply tweeting via  It also remains to be seen what will happen to ExecTweets after the Microsoft sponsorship is over.

I’m curious to hear the opinions of Corporate Eye readers about ExecTweets.  Can you think of any negatives to participating?  So far I think, Twitter – yes; ExecTweets – the verdict is out.

Your thoughts?

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Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President & CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for and, and her marketing-related articles have appeared on websites such as,,, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.