Corporate Eye

Are You a Professional Twitterer? You Should Be!

Writers, journalists and academia professionals perhaps don’t even give social media sites like Twitter or Facebook a second glance. Sites like these have long been thought to be only for those who are seeking personal relationships or to trade opinions on who will win the ball game or the next reality television show, right? Professionals don’t have time for such things as this as they have to concentrate seriously on honing their professions and finding reliable resources with which to credit their work. And after all, just how is it that a MySpace page can help your professional career? I’m glad that you asked!

Let’s take a look at a few online bloggers and/or twitterers who tell us how these social sites help professionals:

Marshall Kilpatrick over at Read Write Web wrote this rich article on how Twitter can benefit those in the journalism field. He even shares some things that Twitter has helped their online presence:

…our use of Twitter so far has included:

  • the discovery of breaking stories,
  • performing interviews,
  • quality assurance
  • and promotion of our work.

And speaking of journalism, Brian Giesen over at 360° Digital Influence wrote a blog post, profiling 5 key journalists who use Twitter. This is very interesting because journalists can be very influential and prolific in their opinions about world news, politics, business, etc. One of the journalists featured, Rachel Maddow, was one that I followed and listened to regularly during the 2008 U.S. Presidential Election Campaign. Her views were interesting, her news stories were engaging and she actually conducted pretty good interviews too during the campaign. 


In Monica’s article at Eat Sleep Publish, she talked about teaching journalists how to maximize the power of social marketing via Twitter, how to reach out to their loyal and faithful readers and give them what they want. This article was vey enlightening to read what value journalists place on the Twitter concept. I think it’s perhaps a mixture of young (as in “experience”) journalists who have not yet realized the intrinsic value of social media and how it plays powerfully in helping to shape stories, ideas and finding someone to read and interact with your work.
Aside from Twitter being a serious marketing tool, it’s micro-blogging platform of typing in 140 or less characters allow journalists, bloggers and marketers to make contact quick and efficiently with their audiences. A quick link can drive traffic to a bigger news or opinion site in a matter of minutes. While twittering doesn’t replace the hard work of a good journalist, it does help the journalist in sharing, spreading and sound-byting news and developments in their niche topics quite effectively. So when will it catch on altogether?
I blogged the other day about how President-elect Obama strategized the use of social sites to essentially cinch the campaign, and I think that’s going to play a big part of how people are going to do business in the future. In other words, the impact of these sites are becoming evidenced in sheer numbers. Corporations and individuals will start to levy this power and put it to work for them. Social media and corporations will start to form a cohesive brand, translating into more numbers, increased exposure and increased value.

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Bridget Wright

Writer, Blogger
I am a freelance writer, blogger and professional motivational speaker. I primarily focus on business content, offering my clients strategic marketing strategies for their businesses. I have been an entrepreneur for over 13 years, after having worked extensively in corporate America.