There is one thing that’s pushing Apple ahead of Walmart — iTunes. Of the 79 million unique visitors to the Apple website from the United States in November, 30% of them came for the iTunes digital content store.
Digital content sales are exploding everywhere, and it’s a trend that’s going to continue to grow. Consumers are purchasing more digital content, including music, television shows, movies, and books than ever. With the skyrocketing sales of the iPad and similar tablet devices, more and more consumers are shifting their media consumption habits to digital content every day.
comScore reports that ecommerce sales are up by approximately 15% over a year ago, but digital content sales are up twice as much. In fact, Ad Age reports that December 25th has been dubbed “Download Day” because so many people are looking for content for the devices they received as Christmas gifts that day. Between December 25th through January 1st is the period each year when the most most digital downloads occur.
The rise of Apple’s iTunes traffic and download sales shouldn’t be surprising to anyone. What’s surprising is that so few competitors are making headway against Apple and the iTunes store. It will be interesting to look at these statistics again next year at this time to see how Apple and competitors are doing in the download market.
Another interesting point to consider is the overall trend toward digital content consumption and how that shift will affect download sales throughout the year. There’s no going back now. Digital is here to stay. Can another company compete with Apple in the short-term? Now is the time for someone to make a move.
What do you think? Who can give Apple a run for the money? Leave a comment and share your thoughts.
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