One of the first things that a new blogger learns when he or she joins the online world of blogging is to network, network, network. This mantra is heavily engrained into his business through other blogs, blogging manuals and books and by studying other highly successful blogs. It is a widely held belief that a blog (or any business for that matter) cannot be successful without deliberate and calculated formulas in marketing and connecting with customers. Corporate blogs, often by their very own definition, are maintained by senior levelers or any other upper level manager within the company who has a vested company interest and wholly understand the integral importance of effective networking. Since they are ultimately responsible for the content and tone of the blog, it would stand to reason that the blog’s writer or author must have some degree of maturity and responsibility.
If your company maintains a corporate blog, no doubt you’ve also joined or participated on social networking sites like LinkedIn, Twitter, StartUpNation, YouNoodle and a host of others. Social networking is an invaluable tool for existing businesses and new startups alike. The benefit that a business or entrepreneur can gain from being an active part of social networking sites can create phenomenal ROI (return on investment) of your time, talents and creativity that you place in your blog.
Seasoned bloggers understand the benefits of networking with their sites and visiting and commenting on other sites. They know that in order to ramp up their blog traffic and connect with other power-bloggers who aspire to high-profile status, they must find and network with other bloggers in their niche industries in business. And in addition to networking with other sites in your field of specialisation, providing solid, valuable content is even more important while networking. It would be very bad business for your blog if your readers found the content on your blog unsuitable or worst, boring.
New bloggers are often jaded by all the hype and buzz that abounds on the internet concerning social networking. Often as loners, new bloggers make the mistake of thinking that they can make a go of it alone and increase their own blog traffic. This most often happens with new bloggers who are new to internet marketing, social networking or the online world altogether. However they fail to realize that nothing could be farther from the truth.
Corporate blogs need traffic to thrive. They need readers in order to have a purpose and an audience with which to share their information. Therefore, if a corporate blog has aspirations of taking their blogs to the next level, they must first realize the inherent benefits of consistently maintaining a valuable, enriched blog that readers refer to over and over again. Hence, the need for social marketing. Here are some advantages of social networking for blogs:
1.) Join sites that complement your business’ purpose. If you sell a specialized product or service, find the social networking site that responds well to it. You don’t want to make the mistake of selling or advertising (perceived) useless products to a third party.
2.) Visit other blogs in your niche area on a daily basis. Read and comment on their blog. This is a sure-fire way to drive traffic to your blog.
3.) Write compelling, crafty content on your blog and website. People want not just content but valuable content. Be sure to update the blog daily (if it is of that compelling nature), but no less than three times a week.
What other reasons can you offer that are advantages for network blogs? Does your organization employ any of these strategies?
Latest posts by Bridget Wright (see all)
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- Is Your Company Making the Most of Social Media? - July 21, 2010
- Begin With a Tweet? Foraying Into the Social Media Landscape - July 15, 2010