Corporate Eye

A New Logo Will Save AOL – PERIOD!


I see the brand name and all I can think of is an abbreviation for a-hole. I don’t know if that’s what they’re going for or maybe I’ve just become a knuckle-dragging troglodyte, but that’s what I think. They probably should’ve been a bit more creative if they want to reinvent themselves and shoulder their way into this competitive market.

Some self-deprecating humor about their CDs might be in order. Hey! Be brave enough to laugh at yourself. Interest me, engage me, get my attention or get out of my face! I’m not trying to be cruel to a-hole, just being honest.

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