Infographics have become very popular of late because they have a tendency to go viral quickly. If you’re not familiar with the infographics craze yet, then let me start by telling you what an infographic is.
Infographics is a fusion of the words information and graphics. Infographics are visual representations of complex information. Typically, they are very colorful and highly visually stimulating, and they deliver a large amount of information and data in a concise manner.
I often find links to interesting infographics in my Twitter stream. People do share infographics with their own audiences, and they can be a great way to spread information about your brand or company or simply to educate consumers in an effort to provide useful content to them. With that in mind, I found 5 great infographics from Infographicslab that quickly tell the stories of some of the top online and social media brands. Take a look at the infographics included in this post and see for yourself why infographics are shared so often. First of all, they just look cool. Second, they really are useful.
Curious about how Facebook became a dominant brand in the world of social media? Click on the image below to view the full Facebook infographic.
Few companies and brands have experienced the fast and amazing growth that Twitter has. Click on the image below to view the full Twitter graphic and relive the explosive growth of Twitter.
Who would have thought back in the days when Altavista and AOL were the dominant online brands that Google would become the powerhouse that it is today. Click on the image below to view the full Google history infographic to see how it happened.
Could you imagine a world without Apple? A decade ago, such a thought may not have been that shocking. Today, that’s definitely not the case. Apple has infiltrated our daily lives, and if you click on the image below, you can view the full infographic that tells the story of life without Apple.
If you’re not familiar with Zynga, chances are you’re familiar with one of the social games that the company offers. In fact, Zynga owns 6 of the top 10 Facebook games, including Farmville, Mafia Wars, and Texas Hold ‘Em. Click on the image below to view the full Zynga statistics infographic to learn more about why and how Zynga became a social web leader.
Now that you’ve seen how interesting infographics can be and understand their potential virality, start thinking of what kinds of infographics you can create for your organization. Infographics can directly or indirectly promote a brand and company. In fact, the exposure popular infographics get in terms of being viewed by and discussed by a global audience is huge. Start brainstorming now about ways that you can get involved and harness some of that potential!
Latest posts by Susan Gunelius (see all)
- Visual History of Top Car Brand Logos - April 22, 2014
- Brand Marketing on YouTube – It’s Not Just for Young People - April 19, 2014
- Delivering Brand Experiences the Southwest Airlines Way - April 16, 2014
- Brands and the Disease of Data Paralysis – The 3-Step Cure - April 15, 2014
- The Gap Between Brand Marketers, Agencies, and Customer Lifetime Value - April 9, 2014