How can the consumer packaged goods industry save $5 billion per year? Drop down to just 6-colors for package printing.
Sounds simple enough, but when even the slightest edge in terms of recognition and attracting attention on overcrowded store shelves can make or break a product, dropping extra colors in the package printing process can be a big deal.
Enter LFH. The brand identity consulting company out of the U.K. created a patented system that it uses to analyze the colors in a package design and then provides a reduced color palette that creates almost the exact same look. In fact, a survey of marketers conducted by LFH showed that 8 out of 10 could not tell the difference in packaging before and after LFH modified the color palette, and the final 2 stated that the difference was was barely noticeable.
LFH is currently working with Unilever to revamp much of its packaging in Europe. The change to 6-color packaging is expected to save Unilever up to hundreds of millions of dollars per year, which can then be invested in other ways. It’s expected that other companies will start taking a serious look at using fewer colors in packaging, which not only saves money but also reduces waste at the printing facility – a point that is of great interest to green business and sustainability groups.
Has your company looked into using fewer colors to produce its packaging? If not, it’s definitely a concept to bring to the table.
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