Big data is the big thing these days, and companies are actively looking for ways to make sense of large scale information assets in order to affordably process that data, gain insights from it, and use it for effective decision-making. Considering that 5 exabytes of data is generated online every two days, harnessing the power of big data is a big task.
Taking a closer look, it’s clear that big data is growing at an increasingly fast rate:
- 100 terabytes of data are uploaded daily.
- 294 billion emails are sent every day.
- 234 million tweets are published on Twitter every day.
- 4.8 trillion online ad impressions were served during 2011.
- 2.7 zettabytes of data exist in the digital universe.
- 60% growth occurs in structured and unstructured data annually.
- 35 zettabytes of data will be generated annually by 2020.
Companies can view this astounding growth in one of two ways — as a big problem or as a big opportunity. IBM is just one of the companies that sees big data as a big opportunity. IBM offers enterprise technology and support to help companies use big data to optimize brand marketing performance and their bottom-lines.
According to IBM, there are four specific ways that big data can be used:
1. Audience Optimization
Big data can be used to identify high potential audiences and accurately target them. For example, Epsilon increased retention and revenues by 20% using the IBM Netezza data warehouse appliance to simplify advanced analytics on massive data volumes.
2. Content Optimization
Big data can be used to enable the right message at the right time via the right content targeting. For example, Kelley Blue Book improved conversion rates and reduced model processing time from three days to one day (a reduction of 48 hours) using IBM’s Netezza data warehouse appliance to personalize content.
3. Yield Optimization
Big data can be used to maximize ad inventory by identifying high-value audiences across publisher properties. For example, MediaMath increased its delivery output by 10-times while cutting necessary manpower in half and displayed 13 million ad impressions per day using the IBM Netezza data warehouse appliance.
4. Channel Optimization
Big data can be used to optimize ad media purchase by understanding the value of channels higher up in the funnel. For example, Merkle reduced end-to-end run time for marketing campaign execution using IBM Netezza advanced analytics software.
IBM shares many these statistics about big data and more in its The Big Data Flood infographic, which you can see below. Click the image to view it at full size.
Is your company leveraging big data to improve brand marketing performance yet? Leave a comment and share your thoughts.
Latest posts by Susan Gunelius (see all)
- Coca-Cola Contour Bottle Turns 100 This Year - March 3, 2015
- World’s 50 Most Popular Brands - February 25, 2015
- Brands with the Most Loyal Customers in 2015 - February 18, 2015
- The World’s 50 Most Innovative Companies in 2015 - February 14, 2015
- UK Consumers Will Share Private Data with Brands Under Certain Conditions - February 4, 2015