Corporate Eye

Archive for 2017

In this article, Aspect Film & Video’s Evelyn Timson discusses optimising video for different social platforms.

Social media and video are a match made in heaven. As the almost ubiquitous uptake of smart phones and increased cable and mobile internet speeds allow us to view video at home and on the move, social media has become the dominant medium on which digital video is discovered, viewed and shared. As a marketer, getting on this bandwagon … Read the rest

I invited Rachel to write a post for us today about ensuring that your employees are successfully communicating your brand to your customers.

4 Ways to Improve Your Employees’ Communications with Customers


In corporate communications or marketing departments, employees are trained to communicate professionally. However, most company employees won’t have this same training. To boost your company’s communications, image and relationships with outside customers, clients, vendors and suppliers use the following tips.

Make Branding Accessible

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We live with two dogs:

  • an intelligent and patient collie/lab cross, who can’t resist carrot cake icing (yes, she ate my birthday cake)
  • and a ditsy, hyperactive and very needy springer/lab cross, who struggles with anything new or strange.

Our springer cross has a metaphorical emotional sink into which the stresses of her day (people at the door, other dogs across a field, quadbikes passing in the lane, cows looking at her over the fence, … Read the rest

I invited Brad Shorr to write for us today about the importance of local SEO, even for global companies—I hope you’ll find his thoughts on this useful.


When the subject of local SEO crops up, we tend to think about local businesses, such as dental practices, restaurants and HVAC companies. However, global firms also benefit from local SEO, and in a big way. Here at Straight North, we’ve seen this prove out time and … Read the rest

Board portals are a very useful tool to support almost any kind of business meeting. I thought it would be interesting to invite Bernadine Recrio to explain the benefits of board portals for us, in case you’ve not come across them before.

Why Board portals are essential in 2017

A board meeting is an inevitable part of a business. This is where significant plans and decisions are created and discussed to ensure the effectiveness of … Read the rest