Corporate Eye

Archive for March, 2016

I invited Stuart Hearn, who has worked in HR for over 20 years, to write a post for us about how internal communication can affect external communication.

What’s in Your Tone? How to Communicate Effectively

It’s not just what you say, it’s how you say it.

Getting your point across while simultaneously acknowledging the point of the person you’re talking to isn’t always easy — particularly if the other person is an employee receiving feedback, … Read the rest

I invited Joseph O’Brien—a writer with an interest in media and technology—to write a post for us about online video and storytelling.

Once upon a time…more like Once upon a click: video narratives are increasingly the medium in which people choose to tell their brand stories. The power of narrative storytelling transcends different media, but storytelling and video particularly thrive in the digital marketplace. The power of online video as endlessly interactive and Read the rest

So you’ve developed a shiny new website to perform a particular function for your customers. It replaces a working, but rather visually dated, site.

What are the most important things to do before you put it live?

Well, testing it, for one thing. Ensuring that you have a rollback option, so that you can put the previous version back up if you need to, is also important. And checking that all your surrounding processes still … Read the rest