Corporate Eye

Archive for July, 2015

signal-cross-device-purchase-journey-outline

Most of us are very well connected these days.

I’m not talking about knowing the right people, but about technology—smartphones, tablets, and laptops give us a lot of mobility and potential to do research and shop from just about anywhere. That is why it is important for businesses to show a unified front when it comes to customer experience. Your site should look the same and have the same functionality no matter what device you’re … Read the rest

problem

How many other people have the same name as you?

There are a lot of Lucy Nixons. As well as several in the UK, I know there’s an estate agent in America, as well as a Lucy who does equine Reiki treatment. In Australia there’s an illustrator and a cyclist… and there must be more.

Plenty of scope for confusion, especially since we obviously have similar email addresses. In recent weeks I have:

  • fended off
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psychology-logo-designs

We don’t often post infographics, but I did like this one that Chris Landry from Colourfast sent to me, so I thought I’d share it.

Chris says “There is a lot more to logo designs than meets the eye. The colour, font, and shape of a business logo have certain associations that influence how a customer perceives your business…the importance of choosing an appropriate logo for your business becomes all the more important.”

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