Corporate Eye

Archive for July, 2015

Most of us are very well connected these days.

I’m not talking about knowing the right people, but about technology—smartphones, tablets, and laptops give us a lot of mobility and potential to do research and shop from just about anywhere. That is why it is important for businesses to show a unified front when it comes to customer experience. Your site should look the same and have the same functionality no matter what device you’re … Read the rest

How many other people have the same name as you?

There are a lot of Lucy Nixons. As well as several in the UK, I know there’s an estate agent in America, as well as a Lucy who does equine Reiki treatment. In Australia there’s an illustrator and a cyclist… and there must be more.

Plenty of scope for confusion, especially since we obviously have similar email addresses. In recent weeks I have:

  • fended off
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We don’t often post infographics, but I did like this one that Chris Landry from Colourfast sent to me, so I thought I’d share it.

Chris says “There is a lot more to logo designs than meets the eye. The colour, font, and shape of a business logo have certain associations that influence how a customer perceives your business…the importance of choosing an appropriate logo for your business becomes all the more important.”

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